I guess they managed to close that deal with samsung for those sweet sammy B-Die ICs. lol I like the rgb implementation. Looks great. Don't like the huge GEIL logo but it can be turned off. And what's up with those asus aura stickers on them? I guess keeping the advertisement on the product box wasn't enough.

I prefer this type of RGB lightbar implementations, looks pretty good. Glad to see that GeIL is still around, they use to be the bomb RAM wise when I first started getting serious into building my own PCs.