Check it out, these could be the first pictures of a reference NVIDIA GeForce RTX 3080, that would be an "Ampere" graphics card. And if you pay attentione to the photo, it has a unique and different design alright. 

Photo that was posted on Chiphell is based on the card with a dual-fan aluminum fin-stack cooler. I've taken a good look, and yes, this one looks very plausible to be the real thing in my opinion. The RTX 3080 badge always could be photoshopped of course, but that design would perfectly fit an NVIDIA reference design. The cooler is all aluminum, the blue part is a plastic wrapper. The PCB of the card is irregular and appears to cover roughly two-thirds of the length of the cooler, it could even mean the usage of HBM2 graphics memory due to that shorter PCB, but GDDR6 certainly fits as well. Check the ROUGH PCB figures in the unofficial draw up from @9550pro. The two fan design has something interesting going on, the fans are each placed on opposite sides of the card pushing the air in different directions. Like so:

Is this the GeForce RTX 3080? (updated with inside heatsink photo)