To substitute for the physical gathering at BlizzCon, Blizzard will participate in several major industry trade shows, including Gamescom, where it plans to unveil more about its future projects and updates. These participations aim to maintain the spirit of community and celebration traditionally fostered at BlizzCon. Additionally, Blizzard is set to feature in the Overwatch Champions Series at Dreamhack events in Dallas and Stockholm, further showcasing its commitment to engaging with fans in diverse arenas. 2024 also marks the 30th anniversary of the Warcraft series, and Blizzard is organizing multiple global events to celebrate this milestone. These events will complement the in-game festivities planned across various Warcraft titles, aiming to offer a comprehensive celebratory experience that mirrors the communal and festive atmosphere of BlizzCon.  Blizzard's strategy includes not only in-person events but also several live-streamed industry events designed to keep the community updated and involved with the latest developments in its game universes. Through these initiatives, Blizzard hopes to capture and continue the unique spirit of its community, ensuring fans feel connected and valued, regardless of the format in which they choose to participate.

This series of events and updates underscores Blizzard's ongoing commitment to its community, ensuring that while BlizzCon will be missed this year, the connection with fans remains strong and vibrant through alternative engagements and celebrations.