Great pricing from AMD! Lots of card....;) Sweet Spot, though: $199....;) It'll get there. Want to see new steamroller multicore cpu & new core logic chipset from AMD this year to support PCIex3.0 (no APUs involved.) AMD has tied up the low & middle-end markets pretty well; and it's won the high-end gpu races, imo; now it's time to set sights on the top of the x86 gaming pantheon with a new AMD 3.x PCIe-supporting/USB3.x-supporting core-logic chipset with an appropriate 6-8-10 core Steamroller-based cpu--and a new socket to support (if, that is, AM3+ or FX+ won't get it!) Indeed, the only place where Intel exceeds AMD in raw performance is in the high-end x86 cpu markets--AMD has bested them once, can do so again if it makes the effort. (Putting a lot of eggs in turning ARM cpus into servers may or may not pan out, that remains to be determined.)