Gigabyte Z390 motherboard costs 1049 euro - in stores now

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Should've gone with 1024 euros if you ask me :P
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No chance
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No wonder they have to reduce employment...moar RGB! +500$ to price!!! Or hell, let it be 800...
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Someone at MSI needs to be fired....along with the total marketing staff. Had 2 MSI in 15+ Years, never ever again
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FlyBy:

Someone at MSI needs to be fired....along with the total marketing staff. Had 2 MSI in 15+ Years, never ever again
Msi ยฟ? This is gigabyte mobo..
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Administrator
FlyBy:

omeone at MSI needs to be fired....along with the total marketing staff.
o_O
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With their lack of support and this premium price... heck no.
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I own the Xtreme version (No Waterforce) and I cannot be happier with it. OC the 9900X at 5.2GHz stable and VRM remains almost cold ๐Ÿ™‚ Very nice looking MB (incl. a 10Gbit Ethernet on board and 3 M2 slots) but still... expensive. The Waterblock added option prince (even if very nice looking) is really crazzzy and clearly not needed as the VRM and the chipset remain cold without it already.
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As a person who had only Gigabyte boards and still have I have to say that Gigabyte is trying to do something good but they are failing. Their hardware is good but their software support is utter trash. Their boards are a hit or miss and they are still plagued by QC issues. And I read recently they are planning to fire workforce from their motherboard department due to their decreasing mb sales over the last years.
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Love the Aorus look. Beastly looking board but price is insane.
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I have no idea who the target demographic is for Gigabyte
My guess would be Bronies.
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Geryboy:

still very nice looking. If I was to buy another 2080 ti again, I would go with waterforce AIO, simply looks gorgeous. But I wanted to sell my 1080 fast and get the best deal.
Weird flex but ok
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Undying:

Now imagine this one in combo with the board
I think... if I won the lotto, I would buy this motherboard, two of those graphics cards, some gigabyte ram, one of those gigabyte PSU's, a gigabyte case, some of those gigabyte NVMe SSD's, gigabyte monitor and a gigabyte mouse and keyboard, just so I have have an entire system that's is gigabyte, and watch everyone call me an idiot for doing so ๐Ÿ˜€.
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The price, wth... o_O
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That's absolutely atrocious and do I've to remind y'all how much I dislike rgb...
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gydj:

I'm OK with the board but damn that RGB eagle holding its biceps....can't they come up with a better logo?
Its ok i guess...its an "proud" eagle. ๐Ÿ˜‰
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Jes R we all having a salary of 10000 Euro a month. And all that RGB do nothing on the performance side. Just 'bling bling'.
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What an ugly board! With looks like that I think they would have trouble giving it away, let alone selling it for 4 times as much as other high end boards!
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Hilbert Hagedoorn:

o_O
Wait, it's OK: what FlyBy really meant is "since MSI is much better, reliable producer than Giga, it should be selling its Z390-based mobos of this level for a 1051 Euro, not for 1047 Euro". So, let's boycott both producers, until they start selling these mobos for 1050+ Euro... ๐Ÿ™„