AMD Rebrands Radeon HD 7000 Series GPUs to HD 8000 for OEMs

#4495766

Sharky

2013-01-08 10:57

I understand rebranding low end cards, but to call the 7970 a 8970 seems very dodgy..

#4495767

Foamy4

2013-01-08 11:07

I understand rebranding low end cards, but to call the 7970 a 8970 seems very dodgy..

Following the rebranding names, it has to be called 8970. They do it all the time.

#4495769

iako

2013-01-08 11:10

i have a 6450 that Windows 8 thinks is a 7450.. well, i guess it is... maybe new drivers will upgrade it to an 8450... :P

#4495773

Chillin

2013-01-08 11:17

Dodgiest rename ever. This is absolutely disgusting, a new low for AMD.

#4495791

JohnMaclane

2013-01-08 11:57

It's pretty normal and usually due to OEM pressures.

#4495811

51cent

2013-01-08 12:54

They even rebrand the 7970... :3eyes: Now I'm really disappointed. So is there even anything new then?

#4495815

PNeV

2013-01-08 12:57

Free upgrade for us the 7 users?

#4495817

sverek

2013-01-08 12:59

well, good thing I still running strong with 6870 without ultra-barely-visible-eyecandies. Maybe will need to update if Valve release HL3 with new crazy engine.

#4495834

Rich_Guy

2013-01-08 13:45

Don't know what the problem is, Nvidia do it all the time, remember what they did with the old 8800 GTS, they brought it out again as the 9800 GTX, then brought it out again at a higher price, as they'd just overclocked it and added a '+' sign to it (became 9800GTX+), then they brought it out yet again, this time called the 250 GTS (or whatever it was), so if its good enough for Nvidia....... Besides, this isn't even as bad as that, as these are just for OEMs.

#4495859

schmidtbag

2013-01-08 14:39

Don't know what the problem is, Nvidia do it all the time, remember what they did with the old 8800 GTS, they brought it out again as the 9800 GTX, then brought it out again at a higher price, as they'd just overclocked it and added a '+' sign to it (became 9800GTX+), then they brought it out yet again, this time called the 250 GTS (or whatever it was), so if its good enough for Nvidia....... Besides, this isn't even as bad as that, as these are just for OEMs.

Agreed. Although I still wonder why AMD is even bothering because if the REAL 8000 series has different specs then that's going to get really confusing. I don't understand the problem of just simply not releasing the 8000 series so soon. I don't think anyone seriously cares these days if a GPU is delayed by a half year, if it means that time waiting will make it that much better.

#4495869

CronoGraal

2013-01-08 14:48

Don't know what the problem is, Nvidia do it all the time, remember what they did with the old 8800 GTS, they brought it out again as the 9800 GTX, then brought it out again at a higher price, as they'd just overclocked it and added a '+' sign to it (became 9800GTX+), then they brought it out yet again, this time called the 250 GTS (or whatever it was), so if its good enough for Nvidia.......

It's not anymore right when Nvidia does it.

#4495901

Rich_Guy

2013-01-08 15:29

It's not anymore right when Nvidia does it.

Its not no. From what i read sometime ago, the 8's are not going to be much over the 7's anyway, only around 10%/15%, if that, so i'll be giving them a miss if true, 8's will be mainly for the 4/5/6 series owners who never bothered upgrading to a 7.

#4495977

NAMEk

2013-01-08 17:43

It is made to confuse customers, and some customers will fall for that, cause they might not know, something like that happened to me long time ago, i was sooo angry, so pissed off, stupid, that's just stupid.

#4495994

mitzi76

2013-01-08 18:11

this shouldnt be allowed. ok if you want to change the name, fine, but at least make it very clear it is an older released card i.e call a 7970 a 7970re (re for rebranded/rehashed). otherwise to me it's just a con. i guess peeps can send it back once they realise it's not what they expected...

#4496001

---TK---

2013-01-08 18:16

Lame amd

#4496024

warlord

2013-01-08 18:43

the peak difference between 7000 and 8000 will be ~25% at heavy tessellation general improvement will be at 5~25% best due to newer optimizations...it's not big...they will just lock the improvements on old gcn and move them to gcn2... in other words...the difference between 8970 and 7970 will be exactly as much as 5870 vs 6970...that's the leap forward this time...make your calculations now... some games you will see differences of 5 fps on others up to 25fps more...that's it...the max difference between 8970 and 7970 will be 25fps and the min 5fps...

#4496030