Looks like something you'd get from a kickstarter company.

Looks like something you'd get from a kickstarter company.

They're more focussed on a niche crowd. Real competitive gamers hate weights and random crap. They want a simple mouse but decent performance with proper parts. I like their mice (especially the very basic simplistic shapes), just wish max tracking was a bit higher. (You'd be amazed how much bugs and problems other "high end" mice have) You won't see top players using a RATSCAR Pro XX DERPMEISTER 5000 mouse. They'll be using Deathadders, MX518's (or G400's rather then G500's), old Intelli mice, ... These mice in the mid range segment their sensors are often better in terms of reliability and raw performance then the top tier parts. The top tier mice tend to sacrifice precision and what not for useless customization. Same reason the new ROCCAT Savu (and Kone Pure Optical) can be considered a better mouse in raw specs then the more expensive models.

Best mouse ever. No marketing gimmicks. It just works.