Xe GPU marketing managers Chris Hook and Heather Lennon leave Intel

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#5735858
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Are marketing people really newsworthy? They don't make graphics cards, they make up bad names and bad ads.
#5735875
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nevcairiel:

Are marketing people really newsworthy? They don't make graphics cards, they make up bad names and bad ads.
A very ignorant perspective on what marketing is.
#5735884
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Perhaps nuvia paid them a lot of money? I checked their website but it doesn't really say much apart from they have a lot of jobs on offer. I guess if you are in near the start and it is successful then you can make lots from your shares as an early employee. Reward v risk.
#5735916
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cryohellinc:

A very ignorant perspective on what marketing is.
Not quite, this pair are a couple of fools and have damaged AMD in the past by uptalking the product beyond its capability.
#5735930
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cryohellinc:

A very ignorant perspective on what marketing is.
I know what marketing is, and what its for. Doesn't stop me from making fun of it. Yet they still don't make graphics card, they sell them. Are we next going to get told when they change their accountants?
#5735946
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nevcairiel:

I know what marketing is, and what its for. Doesn't stop me from making fun of it. Yet they still don't make graphics card, they sell them. Are we next going to get told when they change their accountants?
Why should anyone care what you think is newsworthy or not? And before you throw that back at me, saying why should anyone care what my opinion is about your opinion or etc. I'm not the one sitting here trying to tell guru3d what they should provide news about. That'd be you. If you don't think something is newsworthy, move along.
#5735962
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Chris Hook is a moron, better off without him.
#5736002
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Let's face it, INTEL's cursed with not being able to make a GPU.
#5736007
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At least we can make fun of "not news-worthly" news. Yeah, I don't care about marketing people at all. Would be more happy to see a news about "A good fireman saved a cat that climbed a tall tree!".
#5736011
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angelgraves13:

Abandon ship!! Intel is in free-fall. I highly doubt we will see Xe from Intel on desktop. Ever. I also highly doubt Intel has any new tech coming in the next 5 years.
We're too far from launch for Intel to cancel quite yet.....and there are confirmed sales of Xe for HPC.....but like I've said in the past, until Intel actually puts a product on shelves, there's still time for Xe to go the same way Larrabee did. It wouldn't surprise me to see Intel make that move in the end at all. They've been talking about a mid-late 2020 launch for Xe since the beginning anyway.
#5736029
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Andy Watson:

Perhaps nuvia paid them a lot of money? I checked their website but it doesn't really say much apart from they have a lot of jobs on offer. I guess if you are in near the start and it is successful then you can make lots from your shares as an early employee. Reward v risk.
And, as well, sell it a few years later for millions... maybe they haven't been paid what they'd expect to get at Intel. I'm with @NewTRUMP Order on this one, the grass might seem greener on the other side of the fence...
#5736033
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nevcairiel:

Are marketing people really newsworthy? They don't make graphics cards, they make up bad names and bad ads.
You can have the best GPU and driver, but if you have no marketing then no one would buy it, and it will stay small sale...
#5736035
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Astyanax:

Not quite, this pair are a couple of fools and have damaged AMD in the past by uptalking the product beyond its capability.
This is what a bad marketing are all about... and make important to have a GOOD marketing 😉
#5736042
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rl66:

This is what a bad marketing are all about... and make important to have a GOOD marketing 😉
POOR VOLTA YO. It was perfect marketing, edgy and to the point. Where my Intel dinosaurs at? But yo, at least Intel got it marketing right by appealing to gamers 😀 Anyway, take your 20th century old style marketing back. 21st century marketing is all about memes. Catch up with times yo! If internet didn't create meme of your marketing, it's shit. Mah boy Elon knows whats up 😀
#5736044
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sverek:

21st century marketing is all about memes. Catch up with times yo! If internet didn't create meme of your marketing, it's crap. Mah boy Elon knows whats up 😀
That's certainly true! Today's marketing isn't about direct influence of the target group anymore... and to some extent, Musk proifts from the "every publicity is good publicity" rule. And that's what's still surprising me... I'm wondering, if the target group's young people (e.g. 2k+ birth years), why isn't there more meme work? I understand that the target group of 70s birth and earlier doesn't really work with memes, but anything afterwards clearly could profit. And it's so easily done, just take a picture, two to three lines of text, earn six or seven figure marketing contracts for gaming, beauty, clothing etc.
#5736045
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fantaskarsef:

That's certainly true! Today's marketing isn't about direct influence of the target group anymore... and to some extent, Musk proifts from the "every publicity is good publicity" rule. And that's what's still surprising me... I'm wondering, if the target group's young people (e.g. 2k+ birth years), why isn't there more meme work? I understand that the target group of 70s birth and earlier doesn't really work with memes, but anything afterwards clearly could profit. And it's so easily done, just take a picture, two to three lines of text, earn six or seven figure marketing contracts for gaming, beauty, clothing etc.
Russian trolls been posting wholesome Trump (and his "beautiful" family) memes over facebook for a loooooooong time now. It was targeted at older users, seems facebook is full of old (40+) people. Complicated memes with a catch are more appealing to younger generations. Simple memes like minions are very appealing to older generations.
#5736046
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sverek:

Russian trolls been posting wholesome Trump (and his "beautiful" family) memes over facebook for a loooooooong time now. It was targeted at older users, seems facebook is full of old (40+) people.
Yes it is... today's FB is mostly about the boomers, since younger people have long left. These days my mum and grandma use FB daily, and I only have an account because of my overseas relatives to keep in touch somewhat, logging in every few months here and t here. Which also makes clear why FB bought instagram: keep in touch with the younger ones to double add possibilities, but yeah... let's fight the ads like in Southpark
#5736047
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fantaskarsef:

but yeah... let's fight the ads like in Southpark
Man, I've been out loop about recent south park episodes. Gotta catch up.

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