AuerX:

Is the Radeon division even profitable?

Their discrete GPUs segment most likely not , but their apus on consoles and laptops and desktop .... Well I believe these alone making it worth it for AMD.

Exodite:

The point being that while that may be the case locally it's not universally true, hence why this news isn't saying much outside of the context of the local market. 1000-1100€ in Sweden gets you a 4070Ti, a 10GB 3080 or a RX6900/6950. Out of these options you'd get the 4070Ti every time. You want to save some cash? You can get, if you're lucky, a 6800XT for ~800-850€. Is that worth it compared to paying ~250€ more for a 4070Ti? Doubtful, unless your budget can't stretch further and you need a card now. You absolutely right that you can get cards cheaper than 1100€, but you can't really get better performance for 1100€.

Of course. I can only talk about Portugal, that`s a very small market for expensive GPUs, and were i can spot some very nice deals on AMD GPUs right now. Nvidia is a very different case and i barely see sales for their 3000 GPUs, with the exception of some 3090s. In the end it`s like you said, there`s barely any other option besides the 4070ti... But i think i would prefer to get the 4080, if i could make the jump, because i don`t know if the 4070ti is going to age well.

AuerX:

Some things never change I guess. Is AMD going to keep doing this even when their market share in GPU's eventually end up in single digits? Is the Radeon division even profitable?

Venix:

Their discrete GPUs segment most likely not , but their apus on consoles and laptops and desktop .... Well I believe these alone making it worth it for AMD.

I agree with Venix, their discrete GPUs probably don`t make money but they have the other stuff to cover for it.

H83:

Of course. I can only talk about Portugal, that`s a very small market for expensive GPUs, and were i can spot some very nice deals on AMD GPUs right now.

I always seem to keep forgetting that things are so different in different places and make the same mistake. Over here stores didn't replenish their stockpiles of AMD cards at all above 6700XT when the new gen started getting closer. 6700XT, the few models available, now costs about what it should have cost in the beginning, so I wouldn't call it a discount by any means. 6800 is nowhere to be found. There might be some 6900, perhaps, but the price wouldn't make anybody wow. It gives kind of a different image compared to the situation elsewhere and "AMD sitting on a huge stockpile of unsold chips" sounds like a joke. The situation with Nvidia cards is a little bit different, but apparently they aren't discounted anywhere in the world, and most certainly not here. They also have a very limited selection available anymore, though like with AMD, the lesser cards still sport bit more availability. So, in other words, the AMD cards that actually could sport good discounts aren't sold in Finland and the Nvidia cards that have no discounts are still somewhat available. I can only believe the Finnish PC hardware stores received Nvidia's memo about killing private PC gaming and making PC gaming a monthly paid subscription service instead. I'm not sure why the stores would support that, though, since they don't get a slice of the cake. Maybe they aren't the brightest of all businessmen.

Kaarme:

I always seem to keep forgetting that things are so different in different places and make the same mistake. Over here stores didn't replenish their stockpiles of AMD cards at all above 6700XT when the new gen started getting closer. 6700XT, the few models available, now costs about what it should have cost in the beginning, so I wouldn't call it a discount by any means. 6800 is nowhere to be found. There might be some 6900, perhaps, but the price wouldn't make anybody wow. It gives kind of a different image compared to the situation elsewhere and "AMD sitting on a huge stockpile of unsold chips" sounds like a joke. The situation with Nvidia cards is a little bit different, but apparently they aren't discounted anywhere in the world, and most certainly not here. They also have a very limited selection available anymore, though like with AMD, the lesser cards still sport bit more availability. So, in other words, the AMD cards that actually could sport good discounts aren't sold in Finland and the Nvidia cards that have no discounts are still somewhat available. I can only believe the Finnish PC hardware stores received Nvidia's memo about killing private PC gaming and making PC gaming a monthly paid subscription service instead. I'm not sure why the stores would support that, though, since they don't get a slice of the cake. Maybe they aren't the brightest of all businessmen.

We all make the same mistake because we are not going to waste time browsing the prices of other countries... As for Portugal, i think what happened is some stores bought a lot of GPUs counting on the crypto craze to last much longer, but we all know how that worked out and now some of the bigger stores are "giving" some discounts to clear the remaining stock of cards. To make matters more interesting, or strange, most people here see AMD as the budget and "crappy" alternative, specially when compared to Nvidia. So stores have to make an extra effort to sell their GPUs... And like you said, the examples i have provided are still expensive, specially for last gen cards, and are the prices they should have been from the start but i already realised that if i want a new GPU, i`m going to have to play Nvidias/AMDs game and pay more then i should... That`s why i`m really considering getting the 6800XT XFX for 610€ or lose my mind and get the Saphire 6950XT for 770€!... 😳

1000 is a psychological/wallet theshold so it's either a 4070ti or a 7900xt for those customers on the other hand if you can put 1400 you can put 2000 and get a 4090 I mean at this stage either you can afford it or you can't 1400+ is well into luxury unreasonable territory

if this is true i bet this is more of a case of majority of ppl only willing to spend up to 1k for a gpu (aka settling on this gpu) and not because the performance is amazing

The number of people willing to spend €1k on a GPU seems to have actually decreased. At least at Mindfactory. If you compare the reported values for GPU sales to the ones in 2020, there were 400 people who bought €1k+ nvidia GPUs (4080 + 4090) in January 2023. In 2020 that number was 495 (2080Ti). The 4070Ti sits just below €1k (starting at €919). The 2080S, which was then around €800 (which puts at an inflation adjusted €900 in January 2023) still outsold it in 2020 at 855 units purchased.

kakiharaFRS:

1000 is a psychological/wallet theshold so it's either a 4070ti or a 7900xt for those customers on the other hand if you can put 1400 you can put 2000 and get a 4090 I mean at this stage either you can afford it or you can't 1400+ is well into luxury unreasonable territory

It's also a physical one as only the governement can legally print money.

I can't believe this is news.

Brasky:

I can't believe this is news.

Why's that?

I'm gonna go out on a limb here and guess that for a lot of people GPU raster performance alone aint doing it. Who woulda thought.....

Gt1030 still getting love in 2023. 🙂

Netherwind:

Which store are you looking at? I checked one major store and the only 3080 model they've got is 1100€ and 4070Ti starts at 1180€ (pretending the conversion rate is 10SEK).

Prisjakt, looking at in stock cards and sorting by price. I keep a tab more or less permanently open just to keep up but honestly given the price movement (or lack thereof, rather) on graphics cards over the last couple of years I'm just hoping this Vega56 lasts... well, forever. :P

I guess some German gamers aren't that smart. 😀

400+ cards sold isn't much to brag about, these prices are artificial, the old generation costing as much as the new just to force people to think that the 4070ti is a good deal...while it isn't, I expect again lowered quarterly results for nvidia.

AuerX:

Some things never change I guess. Is AMD going to keep doing this even when their market share in GPU's eventually end up in single digits? Is the Radeon division even profitable?

NVidia sold 2245 cards and AMD 1395, which is 60% of what NVidia sold. Two months ago, everyone was talking about AMD's market share being only 9%. I don't think AMD has any reason to be dissatisfied. The fact that AMD sold more than 50% more RX 7900XTX than NVidia RTX 4080, despite the constantly created black marketing campaigns, also shows that people are starting to see how much NVidia cards are overpriced.

Yeah - the 4070 Ti, as much as it's a "messy product", seems to be the best buy at the current high-end market. And let's not kid, just because it's called the "4070" it still packs so much rendering power it's almost obscene. The only thing this card doesn't do well is RT at 4k native. Power consumption and thermals are also very much in check. I can't see the RX 7000 series compete well with it unless the prices are lowered on them. They are also power house cards, but when you become hotter and consume more power, you need to somehow leverage that downside. The prices for all of them I think is much too high - but maybe that's because I am stuck in the past. Running 1440p games is no big deal for these cards - so of course they're kind of expensive.

Exodite:

Prisjakt, looking at in stock cards and sorting by price. I keep a tab more or less permanently open just to keep up but honestly given the price movement (or lack thereof, rather) on graphics cards over the last couple of years I'm just hoping this Vega56 lasts... well, forever. 😛

Sure...but I think one gets too many weird shops in the search results that I would never ever buy from. I stick to the well known ones like Inet, Webbis, Komplett, NoN and so forth 🙂

If you could grab it around 900euros I would understand the appeal, RTX3090 was already a beast and costed me 1650 euros 2,5 years ago. Those cards are just high-end luxury beasts at this point. I believe there will be a time when they'll have to update consumer guarantees, they haven't changed at all since high-end GPU cost 500-600euros. Cost three time as much? 4 years waranty instead of 2, or even lifetime garantee, and no whine coil noise.

leszy:

NVidia sold 2245 cards and AMD 1395, which is 60% of what NVidia sold. Two months ago, everyone was talking about AMD's market share being only 9%. I don't think AMD has any reason to be dissatisfied. The fact that AMD sold more than 50% more RX 7900XTX than NVidia RTX 4080, despite the constantly created black marketing campaigns, also shows that people are starting to see how much NVidia cards are overpriced.

One thing nobody should forget here it's just sales data of one etailer... that is not market share, not even German market share. Also, in your comparison between the XTX and the 4080 you're right (as they are supposed to match up performance wise), but only in this very special pairing I consider this an advantage for AMD. Like OP says, don't take anything else into consideration, or it looks worse for AMD. What really baffled me was that AMD buyers buy last gen's cards twice as often as the current ones... if not even AMD people are buying AMD cards, I find that a horrible thought... And, of course, that nothing except last gen cards is significantly below 1k€ to get. Two years after release. In times of global economic problems.