"...Subtlety and nuance don't sell on the floor of a big box retailer, so most TVs are tuned to look extra flashy right out of the box to compete with all the other extra flashy TVs they're competing against..." http://www.tomsguide.com/us/hdtv-calibration-isf,review-1190-2.html "...In almost all TVs, this sadly means the TV in the store and what you bring home will not reveal proper shadow detail and the color balance will be too blue, adjusted for a less-than-optimal higher Kelvin rating. This is also known as red push..." Stores are not lit according to the graph in your post. That graph is representative of optimal daylight conditions. When was the last time a brick and mortar store's TV section was illuminated like a typical sunny afternoon? Best-buy uses subdued lighting. Higher end establishments have dedicated room conditions that would mimic a home theater (no outside ambient light). The psychology on the showroom floor is quite evident whether it is noticed or not. Color perception changes with lighting as even the site that graph came from stated.

I'm not sure what you're arguing. Our eyes are more sensitive to the COLORS as shown in the chart under normal lighting conditions. That is simply the physiology of the eye. That the eye and the brain can be fooled and visual perception altered, is a different subject. I hope that clears up the confusion.

I'm not sure what you're arguing. Our eyes are more sensitive to the COLORS as shown in the chart under normal lighting conditions. That is simply the physiology of the eye. That the eye and the brain can be fooled and visual perception altered, is a different subject. I hope that clears up the confusion.

No confusion. Look at my first post. What am I responding to? Has my stance changed in any of the posts that followed after it? https://www.cnet.com/news/what-is-tv-color-temperature-and-why-does-it-matter/ "... It was easily documented that the brightest TV on the show floor would sell best (an adage that's still true, largely explaining LCD's popularity)...Thanks to some aspect of evolution beyond my hope of explaining, our brains perceive bluer TVs as brighter..." https://www.ecse.rpi.edu/~schubert/Light-Emitting-Diodes-dot.../Sample-Chapter.pdf It starts on page 275. Jump to page 287. "... During mid-day hours sunlight has high intensity, a high color temperature, and a high content of blue light..." Understand the psychology being used? You cannot have a brightly light room and then have the set's blue setting cranked up. Defeats the purpose of that color balance and its intended perception. Also explains why blue light in the later hours of the day messes with sleep patterns; eye's sensitivity to blue light. Color perception, wrong direction. Once one's eyes are used to seeing a properly calibrated picture, this exaggerated blue setting looks awful. The psychology is use has an unintended result. Still works on the majority of people though.

No confusion. Look at my first post. What am I responding to? Has my stance changed in any of the posts that followed after it? https://www.cnet.com/news/what-is-tv-color-temperature-and-why-does-it-matter/ "... It was easily documented that the brightest TV on the show floor would sell best (an adage that's still true, largely explaining LCD's popularity)...Thanks to some aspect of evolution beyond my hope of explaining, our brains perceive bluer TVs as brighter..." https://www.ecse.rpi.edu/~schubert/Light-Emitting-Diodes-dot.../Sample-Chapter.pdf It starts on page 275. Jump to page 287. "... During mid-day hours sunlight has high intensity, a high color temperature, and a high content of blue light..." Understand the psychology being used? You cannot have a brightly light room and then have the set's blue setting cranked up. Defeats the purpose of that color balance and its intended perception. Also explains why blue light in the later hours of the day messes with sleep patterns; eye's sensitivity to blue light. Color perception, wrong direction. Once one's eyes are used to seeing a properly calibrated picture, this exaggerated blue setting looks awful. The psychology is use has an unintended result. Still works on the majority of people though.

Again, physiology. What the eye is sensitive to. Words have meaning. What you replied to doesn't change the physiology of the eye. Now please, don't repeat yourself. I get you are getting at. But, they are not the same thing.

Has screen burn gone on the new oled screens

Physiology of the eye. Look deeper into what you are posting about. Why does the eye appear to be more sensitive to blue light when lighting starts to dim? Scotopic curve of that graph. Why do bluer screens appear brighter? Unfortunately you do not get what I have been saying; too busy introducing an offshoot of the topic no one is speaking about. What gives objects color? Absorbed light or deflected light? Plants need more blue and red light to grow. Reflected light, the point your are pushing, was never the subject. You introduced a topic from the wrong side of the same coin. Our eyes are sensitive to blue light but not in the way you are inferring. Red and blue light is more abundant in sunlight than yellow and green. There is more to visible light than what is reflected and how our eyes have evolved because of it. From the topic you introduced, the one no one was discussing, is correct. Unfortunately it has nothing to do with what was being responded to; the reason why TV settings are set the way they are on the showroom floor and that Samsung is not the only guilty party to this. So it is I who should be asking what you asked of me; not you of me.

Physiology of the eye. Look deeper into what you are posting about. Why does the eye appear to be more sensitive to blue light when lighting starts to dim? Scotopic curve of that graph. Why do bluer screens appear brighter? Unfortunately you do not get what I have been saying; too busy introducing an offshoot of the topic no one is speaking about. What gives objects color? Absorbed light or deflected light? Plants need more blue and red light to grow. Reflected light, the point your are pushing, was never the subject. You introduced a topic from the wrong side of the same coin. Our eyes are sensitive to blue light but not in the way you are inferring. Red and blue light is more abundant in sunlight than yellow and green. There is more to visible light than what is reflected and how our eyes have evolved because of it. From the topic you introduced, the one no one was discussing, is correct. Unfortunately it has nothing to do with what was being responded to; the reason why TV settings are set the way they are on the showroom floor and that Samsung is not the only guilty party to this. So it is I who should be asking what you asked of me; not you of me.

You said our eyes are most sensitive to blue light. That is false. And your reasoning for the color bias in displays in retail settings was exactly backwards for that very reason. You made a simple mistake. Nobody is arguing that they don't do this. It is common knowledge, right? Lets move on.

You said our eyes are most sensitive to blue light. That is false. And your reasoning for the color bias in displays in retail settings was exactly backwards for that very reason. You made a simple mistake. Nobody is arguing that they don't do this. It is common knowledge, right? Lets move on.

Actually said more sensitive. Neither here nor there. Still your argument is coming from a different perspective than what was being said. Stating again, was not about reflected light. That argument is coming from a lack of understanding. The reasoning why sets are set the way they are is not backwards reasoning from what I sated. It comes from knowing how and why the eye works the way it does. There is more to the eye than just presenting the optic nerve with information about reflected light. Like I said look deeper into why. Why do blue light limiters exist on emissive devices? Why is it blue light? Why is a bluer setting perceived as brighter? Knowing what out visual environment is comprised of goes a long way on this subject. No one is arguing about how the eye interprets reflected light. Let go of that. They are opposite sides of the same coin. The one side influences the other. Reflected light does not influence what I am stating. It is the other way around. The sooner that is realized the sooner something will be learned. Because of the inability to accept this I am out. There is nothing to be gained by continuing like this. Hold onto whatever is liked. Does not change the facts. Anyone willing to read deeper into the subject will see what I am saying.