This sounds stupid. Why call it a gaming card. Duh we all know the 660 is a gaming card. The word gaming is overrated. One good example is headsets. Put gaming in the name and overprice it. They are weak etc. I think they need to overclock it to the max to even be a selling point for me.

Why call it a gaming card. Duh we all know the 660 is a gaming card. The word gaming is overrated.

It falls within the Gaming series .. all components (mobo) will have a black / red theme so you can match the style of your build. Aesthetics mostly.

maybe if they made the g series 660ti and 670 680, with 4 gb of memory these would be better classed, as gaming cards.

Bah, I'll never get MSI again. Because their lame technology for dust removal adds a minute of boot time and I can't enter my bios. It's really a chore to remove your graphics card before you can even edit some bios settings. This really messes with my tweaker spirit :P