Hrmmm... I really wonder how this will sell since the waterblockl market is saturated with insanely great blocks like the new Heatkiller IV Pro and XSPC Raystorm Pro Bitspower Summit, and of course the ever popular EKWB Supremacy EVO. If it offers as good cooling as those other brands, I can see it doing well but if it falls short, I don't see it selling all too well.