Intel drops Intel Pentium en Intel Celeron brand names

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The level of originality in Intel's marketing department is staggering. I can only imagine how much time and effort they put into this new name.
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Sly but shady move. Now low-end CPU's are referred to as Intel Processors which could be taken to mean any CPU they make so it hides the fact it's a low-end CPU.
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I will miss the Pentium brand. It was synonymous with performance in desktop computing for an entire generation of us.
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P3 was a beauty to oc back a day and the celeron could hit higher clocks but the smaller L2 cache bottlenecked the performance gains all done with FSB/BCLK as only a few mobos had multiplier adjustment and you could swap between amd or Intel on the same mobo
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This minimization trend needs to ends, by the time we're done it will be a intel squares.
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I'm fine with killing off the Pentium and Celeron names; they shouldn't have re-introduced those names in the first place (especially Pentium). But, this is definitely worse. I'd argue to make a Core i1, since that would be consistent, short, and simple, but Intel has had i3s starting at 100 so they would have to shift around some of the numbers.
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Celeron was always a synonym for lowest performance but they made a mockery out of pentium brand. Even latest one is still 2c/4t.
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schmidtbag:

I'm fine with killing off the Pentium and Celeron names; they shouldn't have re-introduced those names in the first place (especially Pentium). But, this is definitely worse. I'd argue to make a Core i1, since that would be consistent, short, and simple, but Intel has had i3s starting at 100 so they would have to shift around some of the numbers.
They can't do core i1 and core i2 as already used mobile CPU (single core and dual without HT)
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mackintosh:

I will miss the Pentium brand. It was synonymous with performance in desktop computing for an entire generation of us.
+133 😉 I owned a Pentium 1st gen with 133MHz after my father got one a year before me. After that I got a Pentium II "Boxed" with 350MHz. Oh those bloody good times when games had no GFX but story ....
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rl66:

They can't do core i1 and core i2 as already used mobile CPU (single core and dual without HT)
Do you have any example of this? I've never heard of such models and couldn't even google them.
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What happened to numbers, like the 8080?
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Quite a ridiculous decision, considering the solution, but Intel has been fond of looking down on its customers, believing the customers can't remember or understand anything. Core i1 and i2 would have indeed been a possible solution, but perhaps Intel is a little bit ashamed of the Celerons and Pentiums of today and doesn't want to let them drag down the Core i# brand. So, they instead decided to remove all branding from the lesser CPUs. That's nothing but comedy.
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The same way that AMD dropped Athlon... The difference is that Athlon was a success brand name while Pentium had mixed results....- I loved the PIII (tualatin) for its overclockability but the PIV was a big no no. Celeron was a decent low cost solution in its early implementations (forced by the competition with AMD Duron) but then it went down the hill...
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Intel Processor? Really? They couldn`t come up with a better name or something less vague than this? I guess next time they are going to drop the "processor" word and just leave Intel... 😡
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barbacot:

The same way that AMD dropped Athlon... The difference is that Athlon was a success brand name while Pentium had mixed results....- I loved the PIII (tualatin) for its overclockability but the PIV was a big no no. Celeron was a decent low cost solution in its early implementations (forced by the competition with AMD Duron) but then it went down the hill...
Did AMD drop the Athlon name or did they just stop making suitable new CPUs that would fit under the name? You can still see Athlons (with early gen Zen architecture) on AMD's website, as if they were current CPUs, and similarly shops are listing some cheap laptops or OEM desktops with an Athlon CPU.But does AMD currently even have real entry level CPUs with the latest architecture? They seem to be absent. I attributed that to the chip shortage, with AMD allocating what wafer orders it could get in to the better models. But if you have read somewhere AMD indeed did drop the name, then it certainly sounds more like Intel's decision, especially if AMD doesn't replace it with anything else. I'd say it would be just as stupid from AMD as it was from Intel.
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i will miss the Pentium name 🙁 [youtube=oyWsIObmclI]
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Undying:

Celeron was always a synonym for lowest performance but they made a mockery out of pentium brand. Even latest one is still 2c/4t.
Celeron had a short lived legend that was kick ass for the time . Of course I am talking for the one and only the legend the myth Celeron 300A on slot2 few jumpers and it was running @450mhz beating in most cases the pentium II @450 mostly because the 256kb where on the board and not build in, while Celeron might had half the cache but it was build in the CPU!