I have the normal EK-AIO Elite 360 and I am very happy with it, cooling Ryzen 5950X. I use the Fan expert 4 software as part of AI Suite 3 (I know some people hate it but works OK for me) to set profile for the fans to 20% and pump to 30% while Windows is doing nothing much. I think the default Silent profile in the software sets pump to 20% which it doesn't like (makes more noise). Had to make my own custom profile and bump it up to 30%. The normal 360 with the black/chrome pump block looks great under rainbow RGB lights ;-)