DeepCool Updates its Identity, incl new logo

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gx-x:

I had to "google" them up (never heard of the company) and found https://deepcool.com/company/aboutus/2013-12/85_96.shtml they have a different logo on their website, if that is even the same company (the name is the same tho)
Their US site (https://us.deepcool.com/) is currently the only one to have transitioned to the new design while the other regions will supposedly be updated gradually. Also, DeepCool is not a small company. They've even challenged the top air-cooling space with their Asssassin III cooler so they're not some cheap knockoff brand either.
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I saw their products on the website I linked earlier. Chinese knockoffs mainly (yes I read what you wrote) but it's like with most Chinese companies and products, cheap at source so why not. Once you see one gaming chair, you've seen them all.