You have that Crytek article blended with this.

...whats the point of printing it that way?

Neat. They're usually good priced compared to other mech keyboard vendors.

...whats the point of printing it that way?

Exactly.

...whats the point of printing it that way?

So they can be stingy and cheap out on the backlighting that models like the QuickFire TK have. That's the one I bought, I find that CM cut corners wherever possible when it comes to keyboards. The only reason I bought a QF TK is because it was the only one that had MX Blue switches, supposed N-Key rollover (it doesn't, that's an outright bold-faced lie which they should be sued over), and full blue backlighting for a price which wasn't outrageous. It's MSRP is $100 and I bought mine for $90, others with those features are outrageously priced. Overall it's satisfactory, but I don't like the fact that they made it a mini keyboard with a lot of functions set to secondary, that means I can't just alt+F4 anymore. Even $90 is a stupid price for $2 worth of plastic and manufacturing/labour/shipping costs, but it was the best I could find. I wouldn't be so pissed off if its N-Key rollover really was N-Key, it's in fact 6 key, and its so called 6 key rollover is more like zero, it can lock at the 3rd key, meaning only 2 are pressed. The sad part is, if I shopped around even now, this would still be my top pick. Just remember that their 6-key and N-key rollover claims are outright lies.