Beautiful and cool that they're renaming the mobo to fit it's personifications.

I like the more neutral color schemes ASUS seems to be going with. However, the M9 Apex really bothers me. I don't like the decals and "ROG!" badges shown in some other pics. I really don't like the Apex having traces for both DDR4 and DDR3 at the expense of 2 DDR4 slots. It isn't that hard to stabilize DDR4 - most of the problems are just users not understanding the CPUs have the IMC and are specified for 2133/2400 and expecting 3600 to work out of the box. Heck, I still see posts on the ROG forums of people shouting "ATTENTION: M8HERO FORCING MY 3200 RAM TO 2133 THIS BOARD SUX!!!!"