As for the statement they make ,lowers the system's internal temperatures by up to 31% , looking at it from what i can see the case looks a bit on the small side and 31% of what or compared to , However i suppose it does look ok and if you have one of there ROG monitors it would be a nice match .

Well this looks like a generic case with some sleek design outside with a small 120MM AiO slapped inside. I see nothing special about this to be promoted as.

dedicated air channels to draw cool air into the chassis for the graphics card. looks like it will do nothing for the first GPU as it doesn't even extend up to it and for the low low price of your first borns soul I'd expect nothing less than full water cooling for both CPU and GPU's