According to Asus and Gigabyte, motherboard sales will fall by 25% this year.

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That wouldn't surprise me at all. Just look how expensive they have become. The Intel Z690 boards are extremely expensive. I really do hope the Zen 4 motherboards don't follow in the same footsteps.
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First hike up prices 25%, then complain about lower sales. 🙄
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It's no surprise, given how pricier MOBOs have become...
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I think this is going to happen to every tech companie who sells harwdware. During the pandemic, people spent lots of money on computers, consoles, TVs and so on because they couldn`t go outside. Now the same people no longer need new stuff, because of all the stuff they bought in the last two years, and can go outside and travel, so they are going to spend money on travelling and such. And for GPUs, the end of the crypto craze is going to have an even bigger effect. I expect big sales drops to happen to lots of companies. The exception could be Apple, because they seem to defy the laws of common sense...
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H83:

I think this is going to happen to every tech companie who sells harwdware. During the pandemic, people spent lots of money on computers, consoles, TVs and so on because they couldn`t go outside. Now the same people no longer need new stuff, because of all the stuff they bought in the last two years, and can go outside and travel, so they are going to spend money on travelling and such.
^^^ This. Most people I know including me either don't need to buy anything new tech related because they already did it in past two years during pandemic or simply they won't because of unreal inflated prices of wanted stuff. For example around mid this year we had a plan to buy first car (used of course) for my older son because we're expecting he's going to travel a lot more from september because he studies (past year and so it was mostly online), those cars we're aiming at should be between €4500 and €5000 but with all crap happening today prices for those cars inflated quite a lot, now they're between €6000 and €6500. No way, just no, quite a good chunk of that money we're going to spend on propper summer vacation we couldn't have back in 2020 and 2021 the way we wanted and later during autumn or winter we'll se what's going to happen with used cars prices. If recession happens during next few months used car prices are going to plummet for sure.
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Prices will not go down for anything, anytime soon. Recessions won't happen. Buy him a motor cycle 😀 Come to think about it, you might get that for less than a GPU's price as of now...
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Most hardware companies will have a hard time adjusting to the mentality that they can't rip-off consumers, like they did in the previous 2 years. No more covid restrictions and working from home and no more miners buying up hardware to build mining rigs.
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Just look at Netflix as to the way external forces can change peoples spending behaviour. As mentioned, growth through Covid but then Covid ends and the world enters a period of financial uncertainty. I say uncertainty rather than recession because its the uncertainty that is an unknown and people are erring on the side of caution. What is more important after Covid but when the pennies might be short, some PC hardware or a holiday?
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Besides the obvious things like miners, shortages, and inflation, I think the tighter tolerances for PCIE 4.0+ and the ever-climbing power draw on CPUs is what's really driving up prices.
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With 2 years of people being at home all the time, this is year they will divert a lot more spending on travelling, just a completelly normal phenomenon.
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fantaskarsef:

Prices will not go down for anything, anytime soon. Recessions won't happen. Buy him a motor cycle 😀 Come to think about it, you might get that for less than a GPU's price as of now...
Motorcycle!? No freaking way, not with that "I'm invincible" attitude he has now almost 21y.o, same as I was at that age tbh 🙄 I have one, no time to drive it atm, but there is not even a 1% chance he's gonna get it. For him to drive almost 45Km in one direction to school and 45Km back on motorcycle for someone with zero experience with riding one for sure sonds like a trouble waiting to happen. As a kid I've always wanted a motorcycle, my dad never let my buy one even when I had my own cash to buy one, he knew how crazy I was, just one look on how insane I was driving BMX backthen was enough for him to realise that motorcycle, even a 125cc one, would be a two wheels coffin in my hands. I totally understand my dad now when I got to his age and have my own son(s). No way I'll buy him a motorcycle, ever, he has to mature and realise on its own when is the right moment to buy one, like I did when I was 33y.o and bought my first one. Not that I was more matured backthen in 33 🙂 Back on topic... As I've said before, few people here already said the same, this year folks are going to spend way more money on summer vacations and traveling then buying all kinds of tech gadgets, except smartphones maybe. All manufacturers of any PC related hardware will see decline in sales at least in Q3 2022, probably in good chunk of Q4 2022 too.
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Kiriakos-GR:

Its not all plaques hardware related. Gaming due ORIGIN system of pay so to get better weapons and or entire gaming engine to be disconnected of player actual skills, not to mention that cheating aloud at official servers. THIS IS NOT FUN at all. And at such an gaming environment (industry) I feel less motivated spending more in hardware, when they do restrict my level of happiness with the use of their software.
"We asked 100 people why they think less money will be spent on PC hardware in 2022" "You said game cheats" "Our survey said?" "NAAAAAAAAAAAAAAAAAAAAAAAAAAH"
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This god damn race to more speed and wattage, more more more of the stuff that tastes so good but kills you. Personally, I don't give a rat's ass about Intel, Nvidia, AMD and what they are all named. If they fail tomorrow we will still survive. Not so with other issues we are dealing with. We face more serious issues than too few fps and not enough bling bling LED's. They just don't seem to care. The one thing that makes me feel better, if it all goes down, we all sit on one boat, also Jensen, Su and those other "faster higher better already yesterday" candymen.
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FlyBy:

This god damn race to more speed and wattage, more more more of the stuff that tastes so good but kills you. Personally, I don't give a rat's ass about Intel, Nvidia, AMD and what they are all named. If they fail tomorrow we will still survive. Not so with other issues we are dealing with. We face more serious issues than too few fps and not enough bling bling LED's. They just don't seem to care. The one thing that makes me feel better, if it all goes down, we all sit on one boat, also Jensen, Su and those other "faster higher better already yesterday" candymen.
I didnt exist for 13.8 billion years I will exist for maybe 90 years Then i'l never exist again. Man not wasting time on low framerates and less than 4k splendour, man aint got time for that.
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This is what happens when you let J's run the world and all we care about is profit so we get planned obsolescence and a culture of having to replace things because they won't allow upgrades or they are made to intentionally break .... I used to buy a new desktop every 2 years and sell the old one i've had my current desktop for 8 years now i upgraded my 780ti to a 1080ti for $700 brand new it still runs most things very well with some tweaks and not running certain settings at max e.g shadows which i prefer off anyway at 1440p i refuse to pay anything over $1200 for a video card and don't even get me started on motherboard / cpu absolute daylight robbery Hopefully more people stop paying out of there A** for overpriced stuff and these companies either bring prices down and stop robbing there customers or they go bankrupt
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Mysteryboi:

Hopefully more people stop paying out of there A** for overpriced stuff and these companies either bring prices down and stop robbing there customers or they go bankrupt
Shouldn't that be my choice, what i spend my money on? I maybe spend £4000 - £5000 a year on PC hardware for various systems i have. I pay what the current price is, same as people do for alcohol, cigarettes, eating out, cars, TVs and anything else.
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fantaskarsef:

First hike up prices 25%, then complain about lower sales. 🙄
This and the price of everything is up, many think about shelter and food ahead of all else, as they should.
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Would be great if this would turn out as a reality check for these companies. But I doubt they will adjust, prices will remain high, maybe even increase, hence this announcement. No matter the reason, or what products we talk about, once prices go up, they will always come down much, much slower, if not at all. Sucks, but it is what it is...
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pegasus1:

Shouldn't that be my choice, what i spend my money on? I maybe spend £4000 - £5000 a year on PC hardware for various systems i have. I pay what the current price is, same as people do for alcohol, cigarettes, eating out, cars, TVs and anything else.
Which part of what i said implies you shouldn't have a choice ? Not everyone has the same kinds of budget so logically if things are getting more expensive just for the sake of it and not because it actually costs that much to make something then it seems reasonable to want it to be priced fairly and if you want to spend $7000 on a something that may only be worth $2000 i have no issue with you doing that.
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Solfaur:

Would be great if this would turn out as a reality check for these companies. But I doubt they will adjust, prices will remain high, maybe even increase, hence this announcement. No matter the reason, or what products we talk about, once prices go up, they will always come down much, much slower, if not at all. Sucks, but it is what it is...
This companies make bilions nowadays, they have teams of financial analysts shaping the business and adpat. Just verify the profit YoY is this last years, they made a lot of money already.