3 2020 was canceled due to the coronavirus outbreak, now Microsoft and Ubisoft announced that they would still reveal the planned news, only through digital events.
In ESA's statement about the cancellation of E3, it was suggested that an online alternative could occur instead of the physical event. However, a tweet from Phil Spencer indicates that Microsoft will hold a separate event. “E3 has always been an important time for the Xbox Team. Given this decision, this year we will celebrate the next generation of gaming with the Xbox community through a digital event . Details about the schedule and more in the following weeks. ”
Ubisoft has not confirmed anything yet, but is currently "exploring options for an online alternative."
A growing number of publishers had already decided not to participate in E3 even if it did, and to offer adjacent events instead, including Sony and Nintendo. With two of this year's biggest industry events canceled or postponed, many companies will rush to find alternatives. If the digital conferences to be replaced this year are successful, this could propel a permanent move toward digital conferences, potentially making an E3 comeback next year difficult.