The uncomfortable GPP discussion does not seem to stop, some new info just surfaced. It's unconfirmed but from the looks of it, ASUS will be rebranding their Radeon lineup and moving them away from ASUS ROG, instead of calling them the AREZ lineup.
AREZ, of course, is a bit of a synonym for the dual-GPU ARES cards that ASUS launched in the past. If the rumor is correct, then GeForce graphics cards will be exclusive for the ASUS ROG branding, and thus the Radeon cards will be positioned under the AREZ label.
An ASUS ROG Strix Vega 64 would be named AREZ Strix RX Vega 64 and so on. There's more though, the Dual, Expedition and Phoenix series with AMD GPUs will also be transferred to the AREZ brand.
|ASUS to AREZ|
|ASUS Radeon (Before)||Transformation||AREZ Radeon (After)|
|ROG-STRIX-RXVEGA64-O8G-GAMING||ASUS ROG Strix -> AREZ Strix||AREZ-STRIX-RXVEGA64-O8G-GAMING|
|DUAL-RX580-O8G||ASUS Dual -> AREZ Dual||AREZ-DUAL-RX580-O8G|
|EX-RX570-O4G||ASUS Expedition -> AREZ Expedition||AREZ-EX-RX570-O4G|
|PH-RX550-4G||ASUS Phoenix -> AREZ Phoenix||AREZ-PH-RX550-4G|
ASUS has yet to respond to the new findings, for now, I will tag these as unconfirmed information, and thus it remains a rumor (until proven otherwise). The AREZ SKU product codes listed, I cannot find anywhere just yet.