Despite OverclockersUK's tendency to feature higher-priced options, NVIDIA's emphasis on standard retail pricing (MSRP) has resulted in some uniformity in pricing. However, only two of the cards in their range adhere to this MSRP guideline. For example, prices for the RTX 4070 SUPER at OverclockersUK range from £579 to £690. The ASUS DUAL OC white model is priced at the higher end, £90 above the MSRP. In contrast, a more budget-friendly black edition offers a £40 discount.

In Finland, Jimm's PC-Store has disclosed their pricing, revealing the impact of higher Value-Added Tax (VAT) rates on costs. The RTX 4080 SUPER, for instance, is priced at €1149 in Finland, higher than the €1109 price in other European regions. Among the pricier options, GIGABYTE's GeForce RTX 4080 SUPER AORUS MASTER is listed just below €1360, a €211 increase over the Finnish MSRP. MSI’s GeForce RTX 4080 SUPER SUPRIM X is offered at €1299.90. Finnish customers can find four RTX 4080 SUPER models at the MSRP of €1149, including two GIGABYTE WINDFORCE models, an MSI VENTUS 3X OC, and an ASUS TUF Gaming card.

For those interested in the RTX 4070 SUPER and RTX 4070 Ti SUPER, prices start at $599/€659/£579, with variations depending on the model. The RTX 4070 Ti SUPER begins at £780, with ASUS maintaining consistent pricing for both its standard and white editions. Examining the RTX 4080 SUPER series, the Trinity OC Black model is priced at £959, and its white variant costs an additional £60. The ASUS TUF OC is available for £1,200, whereas the ROG STRIX version is priced at £1,350.

In Finland, the pricing reflects the higher VAT, with the AORUS MASTER model being the most expensive at €1,360, indicating an 18% increase over the NVIDIA MSRP. The MSI SUPRIM X is marked at €1,299, a 13% rise above the MSRP. It should be noted that these prices might not be final, especially with the upcoming launch of the RTX 4070 Ti SUPER and RTX 4080 SUPER. Future listings may include more affordable options from various brands and retailers.