AMD has announced its latest GPUs, the Radeon R9 and R7 series (Volcanic Islands), priced between US$89-299 and the GPUs are expected to bring pressure on Nvidia to offer price cuts in late November and release 1-2 new GPUs to defend the US$149-249 segment, according to sources from graphics card players.
The new Radeon R9 and R7 series GPUs adopt a 28nm process from Taiwan Semiconductor Manufacturing Company (TSMC). With the GPUs' competitive pricing, Matt Skynner, corporate vice president and general manager of AMD's Graphics Business Unit, believes the company has a chance to regain 50% share in the graphics card market.
The R7 250 is priced below US$89, the R7 260X is US$139, the R9 270X US$199 and the R9 280X US$299. The highest-end R9 290X is also expected to be at a competitive price point.