The 2024 lineup, including the LG SIGNATURE OLED M4 and LG OLED G4 models, is equipped with the new α (Alpha) 11 AI processor. This processor significantly improves picture and audio quality, offering a 70% enhancement in graphic performance and a 30% increase in processing speed compared to its predecessors. The new OLED TVs feature advanced AI upscaling, which sharpens objects and backgrounds for clearer and more vibrant images. The AI processor also refines colors based on frequently used shades, enhancing the mood and emotional impact of content. Dynamic Tone Mapping Pro, another feature, divides pictures into blocks for fine-tuning brightness and contrast, creating more three-dimensional images. A highlight of the lineup is the LG SIGNATURE OLED M4, a wireless OLED TV. Now available in a 65-inch size, this model offers a range of screen sizes up to 97 inches. The innovative Zero Connect Box eliminates the need for cables, and the OLED M4 supports wireless video and audio transmission at up to 4K 144Hz.

Park Hyoung-sei, president of LG Home Entertainment Company, emphasized LG's leadership in the premium TV market, supported by a diverse range of content and services available on the webOS smart TV platform. The OLED TVs also feature AI Sound Pro, which enhances audio quality through virtual 11.1.2 surround sound and separates vocals from soundtracks for clearer dialogue. LG's OLED evo models have received the Video Electronics Standards Association’s (VESA) ClearMR certification, affirming their exceptional picture quality. For gamers, the new models offer a 4K 144Hz refresh rate and comprehensive HDMI 2.1 features. The Game Optimizer allows easy switching between display presets, and support for NVIDIA G-SYNC® Compatible and AMD FreeSync ensures a smooth gaming experience.

LG's webOS enables up to 10 individual profiles for personalized experiences, including voice recognition and tailored recommendations. The Home screen can be customized for easy access to favorite services and content, with features like Picture Wizard and a user-friendly interface. The webOS Re:New program extends the latest webOS upgrade to existing LG Smart TV owners, enhancing their TV experience for five years. This upgrade is available for 2022 OLED TV models and 2022 QNED Mini LED 8K models, with plans to extend it to more LG TV products. LG's 2024 smart TVs support Matter, a universal standard for smart home IoT interoperability, and are compatible with Apple AirPlay and Google Chromecast. LG soundbars can be wirelessly connected through WOWCAST Built-in for superior audio quality, and WOW Orchestra creates a unified audio system. For accessibility, LG TVs offer a range of features within Quick Card’s Accessibility section, supporting individuals with diverse abilities. Remote control tutorials and chatbot services are also available for easier access to services.