ATI is to fight off NVIDIA's rebranding (today's released GTS 250) with better pricing. Sources say that ATI, the graphics division of AMD, is working with its board partners and several major e-tailers to lower prices on some key products.
The ATI Radeon HD 4870 512MB will drop $50 in price, from the $199 segment down to $149.
It will compete in this price point primarily against NVIDIA's GTS 250 1GB rebrand using the old G92 chip, variants of which were used in the 8800GT, 9800GT, 9800GTX, 9800GTX+, etc. However, the HD 4870 has been shown to surpass the performance of NVIDIA's GTX 260 line, and value seekers may choose to leave NVIDIA for a better price/performance point."
This is the outline: Radeon 4870 Gets $50 Price Cut to $149, Radeon 4850 Will Drop to $129