Abit reportedly to phase out the market update

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An earlier report was telling that second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, however, maintains it does not know anything about the speculation and will continue to develop motherboard products.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.


Now this story saying the opposite.

Univeral abit denies quitting motherboard business after intel P45

We managed to catch our PR contacts before they are off for the day. Their immediate reactions is that we should not believe in such rumours.

Thore Welling, Universal ABIT Global Marketing Director points out:

Abit reportedly to phase out the market update

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