YouTube tests premium subscription if you want to watch at 4K video resolution

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This and the increase in ads, and youtube is becoming like cable TV.
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Horus-Anhur:

This and the increase in ads, and youtube is becoming like cable TV.
honestly youtube is one of the worse for it, watched a video the other day 30 mins long, it had 10 ads Also can't shut down screen unless you pay premium, sorry youtube i want to save battery whilst watching a video Guess they assume this might lead to more people watching but i'd rather just not watch 4k than pay them
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Under Wojcicki, Youtube doesn't exactly have a bright record of PR communication. Even popular channel owners of many years have no idea how Youtube operates and what to expect from it. Every change is a surprise. The only party Youtube really does seem to communicate with are the advertisers, the money source. Wojcicki only has ears for their words. This is the only impression you can get by watching a bit more Youtube videos. Wojcicki did save Youtube financially, but in the process she turned it into a soulless husk.
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Well bummers...this is a shitty commercial move by them, I am prefer to watch videos in native resolution (1920x1080 guy here), both I am planning in the near future to make a full upgrade to a 2160p monitor, while I don't watch a lot of YouTube sometimes (mostly for music listening) this move is going to be a big failure in my opinion!
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youtube is now unwatchable on my LG tv I have like 8 ads for a 10min...just no it's more like UK cable tv (every 5 minutes or something) than my original country tv where we have laws that limit them
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Oh woe is me, how will i ever live without stuttering compressed 4k yt! lol
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Ricepudding:

honestly youtube is one of the worse for it, watched a video the other day 30 mins long, it had 10 ads Also can't shut down screen unless you pay premium, sorry youtube i want to save battery whilst watching a video Guess they assume this might lead to more people watching but i'd rather just not watch 4k than pay them
kakiharaFRS:

youtube is now unwatchable on my LG tv I have like 8 ads for a 10min...just no it's more like UK cable tv (every 5 minutes or something) than my original country tv where we have laws that limit them
Brave browser does a good job blocking YouTube ads !
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The bit rate on Youtube is so low does it really matter? I can barely tell a difference between 1080p and 4K.
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uVSthem:

The bit rate on Youtube is so low does it really matter? I can barely tell a difference between 1080p and 4K.
I wouldn't be surprised if after this, youtube lowers the bitrate of 1080p and 1440p, to the point it looks tike 480p.
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Horus-Anhur:

This and the increase in ads, and youtube is becoming like cable TV.
No Ads with uBlock Origin and Vanced on Mobile.
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TheDeeGee:

No Ads with uBlock Origin and Vanced on Mobile.
I use that too. But plenty of people don't even know about those.
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Or use AdBlock
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Does anyone actually watch anything in 4k on youtube? I mean, I have a subscription because it is my most viewed platform and I use the other google features and youtube music for my whole family. But mostly it's on a small browser window and on a phone. Not above 720p most the time.
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I used to use Youtube Vanced, but recently bought Premium so I could watch ad free on my phone, laptop and tv. The thing is, I used a VPN connected to Argentine and then bought the Premium. Instead of having to pay 12 euros a month, I am paying less than 90 cents. Is it fair to do it like this? Well, at least they are getting some money from me now. It was either this or continue to use Vanced or other means to avoid ads.
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plenty of alternatives. see problem if they get to big they turn into a dictatorship.
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Horus-Anhur:

I wouldn't be surprised if after this, youtube lowers the bitrate of 1080p and 1440p, to the point it looks tike 480p.
It lowers the 1080p bitrate. 1440p is fine. 1080p usually averages 5mbps with spikes to 9mbps. I've seen 1440p videos (vp9, that is) go to 25mbps. AV1 looks perfect in all resolutions, but unfortunately only very popular videos are encoded with it. Most videos are only provided as VP9 (and H.264 for legacy compatibility, but those look worse than VP9.)
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AlmondMan:

Does anyone actually watch anything in 4k on youtube? I mean, I have a subscription because it is my most viewed platform and I use the other google features and youtube music for my whole family. But mostly it's on a small browser window and on a phone. Not above 720p most the time.
I actually watch a lot of Youtube on my 4K TV. So if I watch tech channels like Hardware Unboxed or Digital Foundry, they always have their content in 4K. I rarely watch on my mobile, perhaps sometimes on a tablet.
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TheDeeGee:

No Ads with uBlock Origin and Vanced on Mobile.
Better yet, Newpipe, Fennec Browser with Unblock...no ads. That until manifest V.3 arrives, which is mandatory BTW...
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I imagine them sitting around the office trying to top each others idea's that could make their platform worse yet also make them money. -Hey what if we charged our "customers" to leave a comment on a video? *laughs manically* -Charge them for 4k? -yeah yeah, sounds good.
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Youtube is really becoming outright annoying to use if you're using an unpaid account on a vanilla browser. I'm sure there are better ways to maximize profitability. I'm sure much of the expense of running it comes down to all the data being uploaded to it and practically staying there forever. Perhaps they should limit what people can upload, or even warn about videos that will be deleted if they were unpopular and go unviewed for a certain amount of time. YT has become a bit too commercial at this point to be a place to share family videos.
Sempaii:

Or use AdBlock
I use AdNauseum - AdBlock screws over content creators, where you get to consume their work and they get nothing for it. AdNauseam allows the ads to load and simulates clicks but otherwise hides them from the user, so the ad company gets screwed but the content creator doesn't. I'm normally against ad blockers but for a lot of sites, they're just getting more and more annoying. I'd say the 2010s was kind of the best time for ads - you didn't get spammed with popups, many weren't too resource intensive, and most sites weren't flooded with them every few seconds.
AlmondMan:

Does anyone actually watch anything in 4k on youtube?
Well yeah, why not if you have a 4K display? Even if you don't have a 4K display, 1440p and 4K are nice for videos that look terrible due to the compression algorithm.
Martin5000:

plenty of alternatives. see problem if they get to big they turn into a dictatorship.
The alternatives are only worth it if the content you want can also be found there. It's the same kind of thing said to Windows users - many have grown to hate the OS but the alternatives won't work if they expect to use all of the same software. I say this as someone who hasn't used Windows on any of my own PCs in years.