Western Digital Outs new WD Blue SN550 M.2 SSD

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Is the pricing correct? I'm showing 55, 65, and 100 bucks respectively on their WD store. Price made my heart skip for a second when I saw the 1TB listed at 180 with those speeds.
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NCC1701D:

Is the pricing correct? I'm showing 55, 65, and 100 bucks respectively on their WD store. Price made my heart skip for a second when I saw the 1TB listed at 180 with those speeds.
The Small print from their data sheet: Test Conditions: Performance is based on the CrystalDiskMark 6.0.2 benchmark using a 1000MB LBA range ASUS Z270A desktop with IntelĀ® i7-7700K 3.4GHz, 8GB 2133MHz DDR4. Windows 10 Pro 64-bit 19H1 using Microsoft StorNVMe driver, secondary drive. Performance may vary based on host device.
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Not interested in any SSD that doesn't have gen 4 connectivity. The Sabrent Rocket 1TB is $169.99 and much faster unless WD has some magic somewhere.
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M.2 PCIe x4, with 2.4/2.0 GB/s sequential read/write, $65/99 for 500GB/1TB. Well It looks like SATA SSDs will be dead before the end of 2020, when Phison E18 arrives with 7 GB/s read/write and 1M IOPS. What's the point of 250GB though, 500GB is only $10 more with wastly better sequential write...