"Accurate colors and vivid images" and contrast ratio still crap like most monitors.

ViewSonic makes abundant of TN monitors for a bargain which is great but I never liked the viewing experience, just too grainy. I hope it'll be different with this IPS ver. Let's be hopefull

I dont know anyone that works on pics/vid and doesn't already have a 27in. Most will be looking at 30-32, where the asus pb328q is cheaper, and with 10bit panel (not just lookup), and if its color critical work, they most likely own calibration hardware already.