Tt eSPORTS POSEIDON Z Illuminated Mechanical Gaming Keyboard

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Why do companies that make "gaming" keyboards keep putting blue switches on them? Browns are decent, but blues just make no sense. I hate the industry standard of slapping "gaming" in the product name then charging 5x more for what is usually a junk product.
they are catching on to the defense clothing/weapon industry, put tactical on a product and it's 2x as expensive.