Toshiba 13-inch KIRAbook has 2560 x 1440 screen

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I have been wondering... What is cheaper to make/produce? A 13" 1440p or a 15.6" 19x10 screen? I see everyone giving a lot of attention to these 13" Notebooks/Laptops/ultrabooks the last couple years. There was time we "laughed" at the 13" sized ones. I just wanna see if the probable reason is because they make more profit making the 13" even if it has a 1440p screen and that's why they are pushing this size range.