Samsung would reinvent the TV all together, just to avoid the implementation of Dolby Vision. Why on earth they refuse to adopt it, it's beyond our abilities of understanding. They also did that with the VA panel, touting of being so much "better" then OLED, but they will release OLEDs next year though...

Error8:

(...) They also did that with the VA panel, touting of being so much "better" then OLED, but they will release OLEDs next year though...

They'll release it, but they won't call it "OLED" and will pretend it to be something else after they're PR battle. Yet, having LG OLED TV myself, I can appreciate Samsung brightness and smaller reflections. btw, there's a comparison of HDR10 (not +) vs Dolby Vision on LG C1 + Xbox X - [youtube=Blc5zsQ_ebw] This may be an already lost battle, like HD DVD vs Blu-ray. I don't really know how HDR works internally, but if the handling is done on the device itself and for example game doesn't have to support one standard or another explicitly, it may work. Also, Samsung can make great gaming displays. I'm very satisfied with my Samsung LC24CFG73, and sometimes pick it over LG TV. Their quantum dot trick works really well. If they implement it with OLED panel, there may be virtually no burn-in. The red component is the most sensitive, probably because red LED emission is the lowest and it has to "work the hardest". If they used blue LEDs across the board and "just flip the color" with their quantum dot magic, the reliability might be massively better than in the traditional OLED TVs. Of course, we can't completely count on that as they want to sell TVs more than once, and we can already see that other manufacturers don't slap good heatsinks on the backs of their OLEDs. Anyway Samsung has hard time keeping up, and HDR10+ may work as an additional confirmation. But it can work, and I wouldn't dismiss it. I haven't seen Samsung's VRR implementation myself. If it's good now, their next TVs / monitors may be very interesting. Samsung OLEDs are something I'm looking forward to. I know that it's not the same, but on my Galaxy S2, the screen was miles ahead of anything else, burn-in was really bad, mostly because of car navigation. Note 8 had no visible burn-in after years. S21U screen is better than anything else I've seen. And TVs... The 1st generation of basically everything is expected to be unreliable. On the other hand, if they want to present their decision as good, and that they're the new lider in this territory, they'll have to prepare well and overcompensate.

Error8:

Samsung would reinvent the TV all together, just to avoid the implementation of Dolby Vision. Why on earth they refuse to adopt it, it's beyond our abilities of understanding. They also did that with the VA panel, touting of being so much "better" then OLED, but they will release OLEDs next year though...

Samsung already do have TVs that don't need tone mapping bodges like Dolby Vision for 1000 Nits mastered material at least. And for 4000 Nits too if you count Samsung's "The Wall" TVs. For example the QN94/QN95 hits circa 800 Nits at 100% white (vs about 130 Nits for an LG C1) so doesn't need to tone map 1000 Nits mastered content. And yes it's rumoured that OLED will replace Samsung's midrange QLEDs next year, with the range topped by miniLED and microLED (down to 76") sets.

Most 4k and up do both standard... So there is a shoes for any type of feet. My experience with Samsung was very bad (use of ocular drop to be able to use it despite lot of try to setup it the right way) so i will keep my choise on other brand.