New iPhone with Screen Protector costs around $999
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RealNC
If there was ever a case where'd you price your premium product for $1000 instead of $999, this would be it.
sverek
I hope it's just premium. I'd rather buy just the device for $699 and attach screen protection and case myself.
cryohellinc
They need to add a note - " 40% worth of branding is included into the cost ".
Kaarme
Isn't it enough to say it's Apple? The meaning is the same.
lucidus
Ugh... I'm glad phones don't excite me anymore.
cryohellinc
Likewise, will be using my htc one m8 up until it literally dies.
H83
The same could be said about 90% of the brands we buy and use daily... But hey, if they manage to sell it for that kind of price, then more power to them...
cryohellinc
Majority of their customers are people with 0 knowledge about the product. Apple has fantastic marketing, which majority of their clients get hooked upon.
FuriousAngel
Well, that works when selling a product, but not when keeping the customer. If the product sucks, people will return it and/or never buy it again. So, majority of their customers (as customers of any other mobile phone company) are people with 0 knowledge about the product. And here comes the second part: but since the product is very high quality and does exactly what expected (or even more), people are happy and end up buying it again.
cryohellinc
You wanted to say - "... and end up making the same mistake again. "
schmidtbag
I'm just happy that practical phones remain to be the cheap ones. Sure, I'd appreciate having a true 8MP camera and maybe a 720p display (some of you are probably gasping at how "horrible" that sounds) but at least my phone cost $45 and I pay roughly $15 a month for my service, all while having a battery that lasts me from 4-6 days (depending on usage), a screen that won't shatter, and bezels where I can actually see the entire screen while holding it. Seriously, I don't understand what the obsession is with bezel-less screens. Sure, it looks nice, when you're not touching it.
kegastaMmer
hahaha, a tech that screams TOUCH ME NOT
nhlkoho
What marketing? I don't think I've seen an Apple commercial on TV since those stupid dancing shadows for the iPod years ago. I don't ever see web ads for iPhones either.
cryohellinc
Marketing is not only TV ads or banners, its a whole plethora of various other selling techniques that give them such a good result. Never exclude word of mouth either.
Loophole35
Only marketing I've seen lately is Samsung. Surprised its not their CEO on the ad saying, "Please buy our new phone we swear it wont catch your house, car or pocket on fire."
iPhone has some adverts but most are just artsy videos or pictures with a little slogan, "shot on iPhone."
Backstabak
I don't really get the hate for Iphone, sure it's stupidly overpriced, but it's simple and the money guarantee a good build quality. For many technical morons it's much more preferable than anything with android as there are plethora of versions and budget phones that are pretty crap and they naturally don't understand the difference in HW. So one version Iphone with the standart function, plus the whole apple ecosystem is just perfect for them.
On the other hand, it's quite amazing that the first Iphone was at 600$ for top model (and quickly discounted to 400$) and ten years later it's a whooping 1k. Still, bet they'll have no problems selling those.
tsunami231
riduclous, and there are stupid enough to buy it too
0blivious
I cannot even fathom spending $1,000 on a phone. I hate even spending $200-$300. ~$150 these days gets you a pretty good smartphone, ~$50, a great flip/bar phone. There's clearly a market and plenty of people who believe they're getting a "free" upgrade on their overpriced phone plans (you already overpaid for that "freebie").
Pocket computers peaked (for me) with the Galaxy S3. Since then, I am unmoved by the progress. If I hadn't bricked that phone (S3), I'd still be using it. 4.8" 720p screen, took decent pics and felt pretty snappy.
KissSh0t
That is a very expensive telephone.
XP-200
Do these people not know you can pick up a phone and screen protector from Tesco or Asda for £60, that can also send text's, call people with, surf the net, listen to your music, and use apps. lol
