this was one of the most interesting things at CES (for me) this is the height of a 2L soda bottle (just barely thicker - for radiator). because of the design at first i thought it used chimney style cooling. it does not - or rather it can but it doesn't need to as the chambers are separate, leaving unobstructed airflow to each. so there is no bundle of cables/tubes to block or diminish airflow. best of all it can either "fit in" or "show off" (yes, the D-RGB is on it's way) but you can easily add an rgb radiator and fans if you like the bling...and that would end up being cheaper as MSI will be selling the D-RGB version with an RGB controller.