Nice trick: in order to sell (same) motherboard models multiple times, producers introduce minor (not to say: trivial) changes (for which we are supposed to believe to represent significant improvements) and proclaim these models "new"...

I am shocked at this article. Usually MSI claims "world's first" or "first ever" on any product they launch, regardless if another manufacturer released a product with that feature weeks before. MSI has never been first in anything. Well, if there was a trophy for most annoying crap butt UEFI interface they would take first place.