That side wheel setup is interesting, kind of ugly, but it might be an option for those that want a few extra buttons, without having it cluttered with more than you need/want.

Oops. Wrong topic. Deleted. 😉

That has the be the cheesiest commercial I've seen in an eternity. Anyway, the mouse design looks good. I've been considering a new mouse to replace my Lechasis which I've had since the Mesozoic era. I'll consider this mouse if the reviews are good and if the price isn't stupid for what it is, like everything Steelseries sell. Edit: Missed the MSRP at the end, $90, pass. I wouldn't be surprised to see it on "sale" for $40 later on. I'd consider it then.