Entry level pricing should probably be the larger concern for Kingston. I'm not impressed...

Yeah. You can get 1TB SSDs for the price of this 480GB.

Kingston A1000: 480GB 1,500/900MB/s TLC $218.40 Samsung 960 EVO: 500GB 3,200/1,800MB/s TLC $200.00 hmm entry level performance, not so entry level price xD

Nothing to see here, move along... 😀 What cough my attention was a transfer at random 4K read/write, but it is a mistake in the article. It shouldn't be MB/s but IOPS. Wrong: Random 4K Read/Write: 240GB: up to 100,000/80,000MB/s 480GB: up to 100,000/90,000MB/s 960GB: up to 120,000/100,000MB/s Correct: Random 4K Read/Write: 240GB: up to 100,000/80,000 IOPS 480GB: up to 100,000/90,000 IOPS 960GB: up to 120,000/100,000 IOPS Also if you google this device then you'll see it has already some reviews which aren't very good. It suffers from some random latency issues.

Entry level tech for the price of medium-high end Sata SSDs? Not gonna work...seems like tech giants aren't ready to give up their greediness for those M.2 devices...their loss.

Kingston seem to think that they are the first to stumble upon the idea of nvme, at this point i would choose a Samsung Evo 960 as a second m.2 drive over this offering with on x2 capabilities.