Intel snatches more AMD staff for its Xe GPU team, Heather Lennon from AMD RTG Digital Marketing
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Corbus
Fuck i hope this to be good, getting more excited with each new article.
cryohellinc
Likewise. I'm not a fanboy of any of the major players, however, the consumer GPU market Badly needs competition. As right now Nvidia is 2-3 years ahead (at least) of AMD. And Intel has the financial muscle to push around, I sincerely hope that with additional funding Raja will come up with candy.
Execution is the only thing that worries me.
fantaskarsef
That's the business. Although I could honestly be more moved by yet another engineer switching, marketing's... well, not what I'm interested in.
WhiteLightning
Moderator
It will take decades to get up to speed with AMD and even more decades to get up to speed with Nvidia for Intel. Unfortunately this is the real world.
cryohellinc
If they want to succeed from a marketing standpoint, when they enter this new market it has to be done with a Loud BANG. If that will be a sub-par product, which I doubt, the effect will be yet-another-amd-out-there.
My hopes are for a non-rtx card with a performance level of at least 2080 for a lesser price. That will make an impact.
Fox2232
If you are in phase of ramping up on experienced people, you are not close to finish line as you apparently hire someone who you need for something.
WhiteLightning
Moderator
But we are talking about Intel here, they never been cheap.
cryohellinc
Sure, I have my share of hate for Intel as well, but they have never made serious GPU's either. Personally, I think this will be a very interesting year, as we haven't had a similar market situation for nearly 20 years.
WhiteLightning
Moderator
Total Market share doesnt mean anything for gaming. most PC's are office pc's. They do not require to run excell at 2000 FPS lol 😀
Now if you are talking about discrete market share , it is hard to imagine people jumping ships just for Intel's GPU. at least thats what im thinking :P
cryohellinc
If it's a good product on par with solid marketing campaign (hence why I said it - they need to release it with a Bang, sub-par product won't cut it in this case), they will go out like hot cookies.
Besides, it will be Freesync based, most likely won't cost as much as Nvidia and potentially can have performance above AMD's offering. That sounds like an interesting product to me. If Intel can squeeze itself in between AMD's and Nvidia's offering (as I highly doubt they can beat Nvidia performance wise at this point), it will be quite the successful product.
Kaarme
Money in those experts' pockets is far better than money in Intel's bottomless pockets. I hope they receive huge salaries from Intel.
HWgeek
Do you think Intel will go on Open Standards like AMD and not like NVidia's propitiatory closed standards like Cuda/RTX/FrameWorks etc'?
If so this will be great for us and AMD and put an end to NV's money grabbing standards.
svan71
If they were snatching NVIDIA engineers I would get excited but AMD GPU engineers are back benchers sorry to say.
Denial
They took one Nvidia engineer, one AMD engineer and two AMD marketing people.
schmidtbag
Kinda gets me to wonder if all these people Intel is hiring will start butting heads. When you've got people on your team who have been rivals for years, I imagine that could get in the way of progress. Of course, they were paid enough to be coaxed to join Intel, so perhaps the money will sway their biases.
Yes, in fact Intel is oddly one of the most open-source friendly tech giants out there and has been for years. AMD is getting better and better about open source/standards but they take forever to do anything meaningful with it, probably because of funding. There's a lot I hate about Intel but perhaps the one thing that entices me the most about them is how much time, effort, and money they put into non-proprietary tech.
coth
Arctic Sound is likely to be later stages of development. So they will likely work on future generations, beyond Arctic Sound.
Denial
I doubt it - most people in the industry don't care. I studied at Rochester Institute of Technology, lots of my classmates went to Nvidia/AMD/Intel/Xilinx/etc - it's different when it's your job, you don't get attached like people here on forums. Most of them have bounced several times during internships between companies and even after they graduated the general sentiment was that if you weren't bouncing between companies every 3-4 years in order to increase your salary cap, you're doing it wrong.
Maybe it would be weird for some older guys that have been with AMD since day one - I know AMD's current CPU architect Michael Clark has been with them for decades - so if Intel poached him yeah, but for the most part these guys hop companies often and are used to it.
schmidtbag
I see what you mean and in most cases I think you're totally right. So, Jim Keller or Raja Kidouri for example I don't think would really care since I don't think they were especially attached to AMD. But, someone like Tom seemed very passionate about his work and Nvidia in general, where I figure he'd still carry some biases along with him. Meanwhile when you're in marketing (like Heather), your job is to basically convince people to like the product you're trying to sell, even if you yourself don't. In other words, I imagine some people in marketing are self-influenced to be biased.
waltc3
That's funny...as I think nVidia is the one behind...;) Ah, marketing perceptions, eh?
waltc3
You read *way* too much marketing drivel...;)
