I feel like in the past ~4 years, Intel has been in this "just keep throwing money at it and see if it sticks" mentality. I'm sure there's fundamentally nothing wrong with their GPU architecture, it just requires some fine-tuning and driver optimizations, but since it's not the RTX 3080 killer people want, they think hiring more engineers with a lot of experience is going to help. I really don't think it will. Same sort of issue is going on with their CPU division. What this will do is just slow down AMD's developments, but when it comes to GPUs, AMD is not the one Intel needs to worry about. I said "RTX 3080 killer" for a reason: Nvidia is the benchmark.

@schmidtbag the thing is: they don't need to release anything else than a killer price/performance competitive product. It doesn't need to be the top dog to sell and be a success, it will sell regardless if the price is right. That said, if we're talking about RX480 performance for +500€ they're DOA.

Raja has been a BSer for years and years, he ran ATi in the ground and never even got close to an "nvidia killer" which he promised and promised. All talk and hype.

Silva:

@schmidtbag the thing is: they don't need to release anything else than a killer price/performance competitive product. It doesn't need to be the top dog to sell and be a success, it will sell regardless if the price is right. That said, if we're talking about RX480 performance for +500€ they're DOA.

I totally agree, all the more reason why I question why Intel is doing what they're doing. Why spend the extra money on more engineers when it: A. Isn't likely to improve their architecture enough. B. All products will sell above MSRP anyway.

Slammy:

Raja has been a BSer for years and years, he ran ATi in the ground and never even got close to an "nvidia killer" which he promised and promised. All talk and hype.

He worked at ati till 2009 , he got hired by apple and he worked on the project that gave retina displays to Mac .. he got hired back at AMD worked on Polaris Vega AND Navi. Then he got poached by Intel.... The thing is the guy know his craft ...this is not in question , I can not talk about his character or if the hype came from him or amd's marketing department . Companies like apple Intel and do not spend hundreds of millions in research with incompetent people.