So....they totally screw the gamers when crypto mining was in full force and offered ZERO affordable cards and NOW they're crying about sales?!???? Screen em! Make em dump them dirt cheap it eat em for that crap. They need to remember who built their business. GAMERS!

Margalus:

What are you ranting about? NVidia didn't start anything. The prices went up because of supply and demand, the retailers knew they could raise prices, so they did. NVidia didn't raise the prices. AMD gpus went up in price also, that wasn't NVidias fault either, it was the greedy sellers. As for selling "rebranded junk", it's AMD that has been rebranding their gpu's and selling them

The hell they didn't....They completely SCREWED gamers and catered to cryptominers and jacked the price up like 400+% did you forget?

Irenicus:

1) they didn't have to "admit" anything. They acknowledged it long ago and everyone knew it anyway. Moot point. 2) they didn't refuse to drop prices and they aren't the ones that hiked the prices to begin with 3) Exploit? Not quite accurate but ok. But a business exists to make money and of course they will take advantage of situations that allow them to make more. But see 2....not relevant.

"To begin with" doesn't matter. They still said they wouldn't forget the gamers and would release affordable cards and never did until crypto mining took a nosedive. They deserve ZERO breaks. They forget who built their industry.... GAMERS

The little voice in the back of my head is just going awww boo hoo....

Celcius:

re: Graphic card sales I don't have any sources or special insight on this, but I seriously doubt that people are going to be pleased about what the pricing on the new GTX 1180 cards will be. (If they are as powerful as rumors claim.) Nvidia knows that there is an absolute mob waiting to grab the 1180; gamers and, likely, miners both. They have no competition at that performance-level to be concerned about. And, they have board-partners and vendors with genuine concerns about unsold Pascal products, both on the shelves and in the pipeline. Why would Nvidia knee-cap them, and itself, by having the 1180 priced so that it collides with it's Pascal line? The 1180 will be "Sold Out" not "Add to Cart" upon launch at pretty much anything that they choose to ask for it. Where it gets tricky for Nvidia, is when the lesser cards in the line-up start to drop. The 1170 and 1160 will almost certainly need to intersect the Pascal family, price-wise. Not a problem that I would want to have, from the perspective of either Nvidia, a board partner, or a vendor/retailer. Somebody in that group is going to be unhappy. The Radeon card situation has improved a bit. You can buy a Vega; they are in stock, albeit not near their MSRP. The Polaris cards are readily available. And, the RX 580s are, in my opinion, becoming pretty reasonable choices from a price standpoint, at least here in the United States. The RX 570 is currently in a very odd place, price-wise, being much too near the 580. It needs to fall closer to $200USD. Both the RX 560 and 550 need to be $15~$25USD cheaper. Now, does anybody really believe that AMD is going to sail into the Christmas holiday season with nothing to entice buyers? They can't offer new GPUs, but they could start getting busy about ramping down the cost of chips to their board partners, with the understanding that, they, in turn, will pass that savings along to consumers. (Maybe not...) Or, they could go with the free bundled games approach. Or, maybe some Radeon/1st-gen Ryzen combo with an irresistible price. Something. Watch for it. The wild-card is if the second-hand market becomes awash in cards formerly used for mining. I wouldn't know where to plug that bit of chaos into the graphic card sales equation. It would be easier just to go out and grab breakfast, or maybe get drunk.

1180 will be 2x faster than 1080 ti. MSPR will be $900. So sell your kidneys for them, that is under the assumption that there will be any available for purchase. Link: www.sellyourkidneystonvidia.onion

So they finally admit AMD and NVIDIA increased the price for the GPU's they sold during mining craze , and now @least nvidia is buthurt it din't last longer , and wont lower the price(tho tbh same goes for AMD) So if you ask me , they will keep the price high even if they don't sell that well , the greed is big , what's even more funny is the fact that NVIDIA instead to lower the price of the 10XX series they give out cheap SSD's for free , like really now , all they had to do is take 50euros off every model , and people will buy some card's , but nope. Anyway , i don't care TBH , i am happy with my RX480 gaming x at the moment , all the games i play run maxed out w/o any problem's , if by any chance the next 1160 will have same msrp but by some miracle have the power of a gtx1080 then maybe i will buy one, but i really doubt it.

They really have no option other than lowering GFX card prices. With Christmas coming up they have no choice.

nhanphan1990:

haha if it's 2x faster than 1080ti then I don't think $900 is too much to ask for. Remember the 1080 was 30% (or 20) faster than 980ti at launch and was priced 600?

SInce when was it deemed "ok" for a decent mainstream card to be $600+?? People whom think its "ok" are just part of the problem with the current anal fleecing going on with GPU's.....

Cant say i feel at all bad when they`re still selling 2 year old cards at launch prices and made a killing in sales with the mining craze.

I have yet to see hardware prices dropping to a price that is shows that we are dealing with 2 year old hardware

Most graphics card players currently still have high levels of GTX 1080/1070 graphics card inventory, but are not willing to lower prices to clear them, as they still hope cryptocurrency mining can regain its momentum.

This is it. They don't want to sell at reasonable prices. I still hope they choke on their inventory. Then throw up, and choke on that again. Literally. They are ruining their own market because they fell for the mining craze, and now the gamers are supposed to pay their prices still to make up for their shortcoming of foresight and reason? So the companies simply made mistakes here, with the mining craze and how the market changed due to it, and now they refuse to pay the price for their bad judgement. Nothing else is to think about this, and it's been like this for months now. The only way to teach them we don't give in is... to not give in.

Grotlo:

1180 will be 2x faster than 1080 ti. MSPR will be $900.

Simply... no. Not going to happen. Neither that performance nor for that price.

Reduce prices, problem solved. Or solve it by reducing prices. Of try to release new GPUs which will perform better while costing same. So many ways to solve this issue by making products more attractive via improving bang for buck. As that's only way gaming GPU sales improved through history. Did greed made them so forgetful?

Let them choke on their own overpriced cards.

Just like petrol prices once they are up they almost never come back down.

nhanphan1990:

Decent mainstream? Gtx 1080 was the 2nd fastest nvidia card at launch, with the flagship being titan x pascal, which costs 1000 (and yes that is silly, the whole titan line). Remind me, how much was gtx 980, 780, 680 at launch? And gtx 480 was 500 at launch back in 2010 (or 11, too long ago...) You know what, if you're not able to pay 600 for a high end gpu, then you need to replan your budget, or worse, you mean of hobby. Computer stuff is cheap compared to other fun things. 600 dollars can only get me 2 rear tires...

You sound like a Nvidia shareholder. I can never understand why people like you defend companies like this. Its like you want to pay more for the stuff you buy.

AsiJu:

You have it too? Thought I was hearing things...

[spoiler]https://i.imgur.com/VqlGBpd.jpg[/spoiler]

Pimpiklem:

PC gaming is terrible for cheating. The advantage using a pc today has gone. Visual differences only really noticeable to the full nerds. Consoles on the other hand have the advantage of banning the hole machine hardware if anyone is caught cheating. A huge intensive not to even try. Its nice to know wile gaming on the console you died from skill not some hardware advantage or cheating wall hack or aim bot.

oh boy where do i start ?!!!! there is cheating on every platform ... also gaming is not only multiplayer ... the advantage is gone ? as far i can remember nothing changed since the last generation ! i do not like the anti consumer practices of both Microsoft and Sony , pay to play online ...because reasons ... fork 20%on top of the price to sony and microsoft , have 0 or almost 0 control over settings ... locks to 30 fps low fov ...how about you let me choose , my pc can not handle 60 fps ? fine i would forfeit quality to achieve this goal i do not mind 30 fps ...sure i will pump the quality ! Visual Differences ...well those are really subjective but darn coming to a hardware enthusiast forum pretty much calling everyone full nerd , darn spoke like a real peasant ! Consoles have also the advantage of locking you down to what ever policy sony and microsoft feel is right .... last one ...yep because when you die on a pc game is because someone cheat ...else how can you possibly loose i mean you are practically a gaming god no ? ...while on consoles ... you die ..cause ...ahmm all the gaming gods gathered together ... i guess ... ? bottom end ...you want to play on consoles ? play on consoles that's fine your money to spend you choose to spend em on what ever you want , my self i prefer options and my computer is not only a gaming machine !

Pimpiklem:

Baffles me why people are willing to spend double the price they will never recoup in power saved because the cards more efficient than the competition at stock speeds. Understandable if its a laptop that has practical real world need for it but for desktops i just dont get it. All these new cards put most importance on how efficient they are because they feel those who buy them have no money to pay the bills ?

that puzzles me too ... when for example a card consumes 180 watts and the other consumes 150 ....while they are similar .... on a desktop ... that would be what ... max 5 usd/euros a year

I do remember Nvidia trying to reel in the gouging of prices by asking the suppliers to offer restrictions on how many cards you could buy at one time. But that was too little too late. Nvidia's own product site offered lower prices but never had anything in stock, which I found to be unbelievable because um don't you make this stuff? In January a Gtx 1080 easily topped $1000 in asking price. Now on Newegg you can get a Gtx 1080 for $449 U.S. with a mail in rebate, but most other 1080's remain at or near original Mrsp. And bad things may be coming our way again since crypto prices are starting to go back towards the plus side. If this trend continues into August you may have another buying frenzy when Nvidia finally drops their much anticipated 1180 series. Of course the emotional side is screw that I am not buying their card. But the logical side is there "will" be a buying frenzy and you will not get an 1180 series card for anywhere near the MRSP! Every miner looking to recoup their losses of late is going to jump in, every enthusiast who has been waiting for two years for a new card is going to jump in and every other pc builder and run of the mill gamer is going to jump in. So I don't see Nvidia running scared and neither are the dealers. If you can lock in or they offer a pre release buying offer I would recommend you doing that. Because this release is going to go nuclear and the price gouging Deja Vu will be at full tilt. So as Nvidia sings don't cry for me Argentina, be aware they are by no means going to lose any money on this one as much as you want them to. https://cdn.pcpartpicker.com/static/forever/images/trends/trend.gpu.chipset.geforce-gtx-1080.979f09a6e0c019c810849926560bcd05.png

NewTRUMP Order:

Nvidia's own product site offered lower prices but never had anything in stock, which I found to be unbelievable because um don't you make this stuff? .

The contracts between AIB vendors are set months in advance, so it's not like they can just shift units around - that's not to mention Nvidia doesn't want to undercut its own supply chain. I think what a lot of people here also forget is that the target resolution has stalled. 1080p has been the "normal" for a while now - ~90% of steam users are running on 1080p monitors. You don't need to spend $600 for a GPU that plays games at 60fps+ 1080p anymore - 580/1060 can do it at the $250-300 price point and next generation will do it even cheaper. I bet if you graphed total shipments of GPU's by price point you'd see high end going down and midrange going up. I know lots of people that opted to go with a 580 instead of a 1080Ti/1070 because they just didn't feel it was necessary. That's only going to get worse moving forward because 4K adoption isn't increasing as fast as 1080p adoption did.. which I think is a big reason for the push with all these value-add monitor features like G-Sync/Freesync, HDR, etc.. give people more of a reason to buy them. People also seem to forget that inflation is a thing - cards that were $600 back in 2008 equate to $750 now. The 8800Ultra was $830 on launch - that's over $1000 for what was essentially an overclock.

fantaskarsef:

This is it. They don't want to sell at reasonable prices. I still hope they choke on their inventory. Then throw up, and choke on that again. Literally. They are ruining their own market because they fell for the mining craze, and now the gamers are supposed to pay their prices still to make up for their shortcoming of foresight and reason? So the companies simply made mistakes here, with the mining craze and how the market changed due to it, and now they refuse to pay the price for their bad judgement. Nothing else is to think about this, and it's been like this for months now. The only way to teach them we don't give in is... to not give in. Simply... no. Not going to happen. Neither that performance nor for that price.

Exactly. Well said!