It would be nice if they just dropped the prices of the 1070 and 1080 instead as I don't see putting faster memory being a very big increase and using more shaders would put it too close to the 1080 so a ti to me sounds odd here.

Lol clever

AdoredTV was right: Nvidia, milking you since 8800GTX.

icedman:

It would be nice if they just dropped the prices of the 1070 and 1080 instead

What they should do is EOL the 1080 then reduce the price on the 1080Ti to $550 Just having the 1070Ti & the 1080Ti at the high & very high end would make most sense from a marketing perspective.

According to the image, It will cost $100 more? I hope they also launch the GTX 1060 TI...

Ziggymac:

What they should do is EOL the 1080 then reduce the price on the 1080Ti to $550 Just having the 1070Ti & the 1080Ti at the high & very high end would make most sense from a marketing perspective.

Why should they lower the price on the 1080Ti? I can't really see any sense in that without any competition or follow up...

Silva:

AdoredTV was right: Nvidia, milking you since 8800GTX.

I never understood this, how is this milking? Milking:

Exploit or defraud (someone), typically by taking regular small amounts of money over a period of time.

How is Nvidia doing this by launching a new tier of product? Who is being exploited or defrauded? As far as I know no one is being forced to buy this product and pricing wise it's going to fall between the 1080/1070, same with performance - so what makes it bad for customers? Why is more choices slotted in the respective price/performance tiers a bad thing?

Denial:

How is Nvidia doing this by launching a new tier of product? Who is being exploited or defrauded? As far as I know no one is being forced to buy this product and pricing wise it's going to fall between the 1080/1070, same with performance - so what makes it bad for customers? Why is more choices slotted in the respective price/performance tiers a bad thing?

Nvidia=Evil Had AMD done this Silva would praise them and claim they are doing it for the gamers. On a serous note. If this is just a 1070 with GDDR5X then that would be good as miners would stay away.

Denial:

I never understood this, how is this milking? Milking: How is Nvidia doing this by launching a new tier of product? Who is being exploited or defrauded? As far as I know no one is being forced to buy this product and pricing wise it's going to fall between the 1080/1070, same with performance - so what makes it bad for customers? Why is more choices slotted in the respective price/performance tiers a bad thing?

He's always bitching about nVidia and Intel. No matter what they do.

riot83:

He's always bitching about nVidia and Intel. No matter what they do.

He's a total idiot. The last thread he was saying NV is screwing customers by not releasing the full card. Yet doesn't have the cognitive ability to understand yields are never perfect hence you will always get cut down cards. He must also really think AMD is bending over their customers and screwing them because you pay more for less. 🙄

Denial:

I never understood this, how is this milking?

They don't release the full GPU because there's no need to. Because enthusiasts will buy all top gpu's no mater what, it's good for them to slice the parts and release the same tech over and over again. Like they've been doing with Ti's and Titans.

Loophole35:

Had AMD done this Silva would praise them and claim they are doing it for the gamers.

All my gaming life I've been using Nvidia: Geforce 5200/6600/7600/9800GTX/460SE Just recently I switched to AMD with the R9 270X and RX560. As for CPU's I never owned AMD, but next year I probably will. So I don't see your point.

riot83:

He's always bitching about nVidia and Intel. No matter what they do.

Maybe because there's something wrong with them, I used to buy a computer every 3 years and the performance would go up considerably. I'm still with my 2500k and just now I see something worth upgrading to. As for GPU's, the price keeps skyrocketing: the minimum wage here is below 600€ and the 1080 costs around 650€ or more. Want a 1080Ti? +800€. Back in the day, I paid around 300€ for my 9800GTX, that was 324mm2.

Agent-A01:

He's a total idiot. The last thread he was saying NV is screwing customers by not releasing the full card. Yet doesn't have the cognitive ability to understand yields are never perfect hence you will always get cut down cards. He must also really think AMD is bending over their customers and screwing them because you pay more for less. 🙄

You're older than me (guessing) but you're the idiot here, not always Nvidia did this cut down bs. And what the hell are you talking about?

Silva:

You're older than me (guessing) but you're the idiot here, not always Nvidia did this cut down bs. And what the hell are you talking about?

They've done it for years. Clearly you are lacking experience in the past decade of their product releases. Even back till geforce 4, they released Ti models that were the 'best' only to have another ultra variant a few months later. Secondly, with huge monolothic chips that we get, yields are never perfect. The bigger the die, the less chance a chip will be perfect, hence you will ALWAYS get cutdown cards. Vega64 is a clear *screwing* of AMDs customers. Charging a similar amount of a 1080Ti when it's better all around and 40% faster The only thing you're able to do is b1tch and complain in every intel and nvidia thread, gets old having to read through crap.

Agent-A01:

They've done it for years. Clearly you are lacking experience in the past decade of their product releases. Even back till geforce 4, they released Ti models that were the 'best' only to have another ultra variant a few months later. Secondly, with huge monolothic chips that we get, yields are never perfect. The bigger the die, the less chance a chip will be perfect, hence you will ALWAYS get cutdown cards. Vega64 is a clear *screwing* of AMDs customers. Charging a similar amount of a 1080Ti when it's better all around and 40% faster The only thing you're able to do is b1tch and complain in every intel and nvidia thread, gets old having to read through crap.

If you want to believe Nvidia isn't doing it on purpose, nothing I can say will change that. That's why I say the bigger route isn't going to prevail, either cost or yields will kill it. There's more to a GPU than just gaming, Nvidia said many times their Titan was not for gaming. Vega has the compute power, I don't know why it "sucks" at gaming but no one is forcing me or anyone to buy one. When you see my avatar, skip my post: easy. Take care.

Whether or not Nvidia is milking anything, the 1070Ti is still a stupid product, whose sole purpose is just to make sure they have something faster than the Vega56 at a similar price point. This has nothing to do with whether or not Vega is a good product, good value, etc. I am sure without even seeing benchmarks that a 1070Ti will be the better product. Still doesn't change the fact it's a dumb product that doesn't need to exist. Who is the target demographic? A regular 1070 is perfectly fine for 2K@60Hz, but not much more. A 1080 is sufficient for 2K@90Hz (so, VR for example). What's a 1070Ti going to do other than give Nvidia the opportunity bragging rights over having the faster product in that performance tier? Anyway, the ad is funny.

haha so riot83, Agent-A01, haven't you discovered the ignore function on this board yet? It's even better than with the last board's iteration because now you don't even see the bar between the posts notifying you that there was a post of somebody that you ignore 😀 I don't think that this release is a silly product launch, if people don't want it they won't buy it anyway. Customers should use their brains whatever the manufacturer's of GPUs and cards do, no way around it... it may be interesting for people not having done the jump eventually, maybe NV's plan is to cater to the people who are fed up with waiting for Vega 56 or the custom cards?

Silva:

They don't release the full GPU because there's no need to. Because enthusiasts will buy all top gpu's no mater what, it's good for them to slice the parts and release the same tech over and over again. Like they've been doing with Ti's and Titans.

You're talking about binning? Full GP104 is GTX1080. AMD bins their chips too, I don't see the difference? Honestly I don't even get the fixation on chip size/cut/full or whatever. I buy based on performance and price and Nvidia sets their pricing based on the performance. If Nvidia launches GTX2080/1180 or whatever and it's full GV100 cut in a quarter, why do I care if its magically $500 for 35% more performance than GTX1080Ti? If anything doing this probably hurts Nvidia at some point as their pricing structure with TSMC is per wafer and not per working die.

schmidtbag:

Whether or not Nvidia is milking anything, the 1070Ti is still a stupid product, whose sole purpose is just to make sure they have something faster than the Vega56 at a similar price point. This has nothing to do with whether or not Vega is a good product, good value, etc. I am sure without even seeing benchmarks that a 1070Ti will be the better product. Still doesn't change the fact it's a dumb product that doesn't need to exist. Who is the target demographic? A regular 1070 is perfectly fine for 2K@60Hz, but not much more. A 1080 is sufficient for 2K@90Hz (so, VR for example). What's a 1070Ti going to do other than give Nvidia the opportunity bragging rights over having the faster product in that performance tier? Anyway, the ad is funny.

Why is it a stupid product? No details on it's release have been revealed. What if it drops the prices on the 1070 and other lineups and MSRP is the same as the old 1070 while outperforming vega56. In that case, it benefits everyone. More choices are better for consumers. GPUs are never fast enough, I wish there was something much faster than 1080Ti.

fantaskarsef:

I don't think that this release is a silly product launch, if people don't want it they won't buy it anyway. Customers should use their brains whatever the manufacturer's of GPUs and cards do, no way around it... it may be interesting for people not having done the jump eventually, maybe NV's plan is to cater to the people who are fed up with waiting for Vega 56 or the custom cards?

I'm not trying to be an ass, but you do know both brands have die-hard loyalists, right? Even if they're not loyalists, they buy what is currently the best for the sake of having the best (which is currently Nvidia). Some people jump on a product as soon as its out regardless of how little they need it, simply because they like the brand and the brand makes you think you need them (iPhones are a great example of this). Most people don't use their brains when buying hardware; most buy something because they were up-sold something by a salesman, they were convinced by an ad (or peers), or because they like big numbers. There's a stereotype of kids with a 1080Ti who just use it to play Minecraft and indie games for a reason.

Agent-A01:

Why is it a stupid product? No details on it's release have been revealed.

I already explained why it's stupid - there's no demographic it caters to. Unless it outperforms the 1080 (which would just be confusing), it will sit between 2 GPUs that are a better value at what they're best at; a 1070 will play games 2K@60FPS just as well at the Ti while costing less. The 1080 will probably play VR games better than the 1070Ti, while also probably costing roughly the same. So what's the point of the 1070Ti?

What if it drops the prices on the 1070 and other lineups and MSRP is the same as the old 1070 while outperforming vega56. In that case, it benefits everyone. More choices are better for consumers. GPUs are never fast enough, I wish there was something much faster than 1080Ti.

Those are fair points. Keep in mind, I have nothing against products being faster than a 1080Ti. If Nvidia released a 1090, I would be excited and say "this is great!" but instead they released something that does nothing more than clutter the product line, and confuse consumers.

What is a smart product? A product that beats the competition and sells well. See: GTX1070Ti if they launch one. What is a stupid product? A product that launches a year late, doesn't beat the competition, doesn't launch with sufficient stocks, over priced. See: RX Vega 64 Will I buy a 1070Ti? No, I'm not in the GPU market... But I'm all for NVIDIA launching a 1070Ti to rub salt on the gaping wound that is RX Vega.

Rage:

What is a smart product? A product that beats the competition and sells well.

No... that would be a successful product. A product can be complete garbage but still sell well, and therefore be a success. Take this for example: http://time.com/3634443/cards-against-humanity-poop-black-friday/ Or as another example, Pet Rocks. In the perspective of the company and investors, these could be smart products. But to anyone else who wants to make an informed or worth-while decision, they're dumb. Note that value doesn't correlate to how dumb a product may be. The 1070Ti could have a great price; still doesn't detract the pointlessness of its existence. To clarify, I'm not saying Vega 64 wasn't a dumb product, because I think that too is dumb, if not dumber than the 1070Ti.