I bought their Phantom Black cooler for €30. That was a good deal for a poor man's Noctua NH-D15 rip off. €50 for this RGB version is not cheap anymore, but maybe if you want the RGB it is worth it. I don't, closed case, I only look at the screen, not inside the case. They say it has a better heatsink design rated for 220 watt (+?) compared to 200 watt for the Phantom black. Let's see if prices come down in a few months. €40 seems like a fairer price IMO.