"Using only genuine Cherry MX keyswitches"... yeah, because others are using cheap poor quality knock off Cherry MX keyswitches... These marketing BS really started to annoy me lately... can't they just properly advertise their products? If they (not only G.SKILL, but all other vendors as well) can't (or product doesn't have anything special) - don't advertise it. Simple.

"Using only genuine Cherry MX keyswitches"... yeah, because others are using cheap poor quality knock off Cherry MX keyswitches... These marketing BS really started to annoy me lately... can't they just properly advertise their products? If they (not only G.SKILL, but all other vendors as well) can't (or product doesn't have anything special) - don't advertise it. Simple.

Many mech keyboards use switches that imitate Cherry MX switches but aren't. Some examples of non-cherry switches that look and function in the same way are Gateron, Kailh, and Outemu switches.

"Big mac, made using only genuine Maccy burgers".