That RGB EVGA logo on the water block looks really tacky. Or maybe it's the clear plastic bit stuck on the front over the logo that looks cheap... or both! Edit: And it still has the same issue where the USB cables are coming out from the water block, going to look messy.

I would assume EVGA use same crappy Asetek pump Thanks, Jura

Fan's need plastic side's so air will not blow away from the blades. i can not see that this design is anything but aesthetically cool :/