euhm.... it can be used for macro keys/custom key bindings in games or other apps... i'm thinking it would be rather usefull to have for some mmo's and photo editing among other things....

When I see products like this, it reminds me that I'm getting old. Somehow this whole streaming thing went right past me. 😱 This reminds me of those old and super expensive keyboards that had that tiny led screen at the top and you could do some crazy AFK macros in WoW (that were borderline exploits lol).