This doesn't look like EK's best effort. In fact it looks like the cheapest thing they could slap their name on. I'm just not seeing the CNC work here - it looks stamped... IMO, it looks better than a naked m.2, but the EK heatsink on the WD SN750 looked better. I would prefer EK's universal m.2 heatsink, which looks even better and more effective IMO.

EK's effort? It's not even about watercooling... rebranded cheap heatsink.