Not that it bothers me, but why exactly was this done? I never really saw Crucial being big enough to warrant a division (unlike a company like Intel) especially in terms of RAM, where they already have dozens of competitors.

I can't imagine Ballistix as a standalone brand name but that's just me. I do wish them all the best and hope they release good products. :thumbup:

I can't imagine Ballistix as a standalone brand name but that's just me. I do wish them all the best and hope they release good products. :thumbup:

The same. Crucial is pretty well known, I still use there memory in another machine and my nephews.. good stuff.

Based on first glance at their website, seems to be a marketing identity play to get Ballistix out there as a top tier eSports team