Creator of the Unity purchases Peter Jacksons visual effects studio for $1.6bn

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Fascinating news, we'll see the unification of video games, series, and movies entertainements into a single coherent 'meta' entertainement product in our lifetime. If it's not already the case. In 20 years the video game industry completely turned the table over, incredible.
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XenthorX:

Fascinating news, we'll see the unification of video games, series, and movies entertainements into a single coherent 'meta' entertainement product in our lifetime. If it's not already the case. In 20 years the video game industry completely turned the table over, incredible.
It would be an interesting way to maximize profits, since studios can basically just share assets and not have to really rework them a whole lot. So much of modern movies are CGI; you could really cut back on development time.
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If you couldn't predict development like this before, at the very latest after the Mandalorian virtual set production method it was more than expected.
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This is serious competition vs Unreal Engine.
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mbk1969:

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They sold HIS PRECIOUS!!!
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I talked about the potential for movies and movie tie-in games to be able to be made concurrently using the same assets many years ago. We are very close to that becoming a reality with the benefit of lowering development costs.
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Meh. They do not really have any IP worth much, hence the low price.
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Too bad it’s not Michael Bay coulda had more splosions