I hate the font on the keys. The strafe had it and had pretty negative feedback about it. I'm kind of disappointed that they are keeping it with newer products.

I would like to know what thew big deal is about the hate for the font? 1. Is it easily readable? Yes. 2. Do you actually look at your keys when typing? Or gaming since this is meant to be a gaming keyboard? My guess is no. I know I don't. As for the super short actuation depth... not sure if this would make one bit of difference. The Strafe RGB (with silent switches) is already pretty crazy awesome for a mech keyboard. After testing a bunch of different keyboards before buying the Strafe RGB, and even having a Cherry MX Board 6.0 at work, the Strafe RGB is by far my favorite.

Ok yeah that font is fugly, it's like the image is stretched across my screen..

It is basically a slightly bolder form of the font that is on the Cherry MX board 6.0. I'm guessing they used a bolder font to allow better illumination. Of all the things to complain about on a keyboard, the font is pretty much at the bottom of my list. And if the font really was that horrible, it is not too costly to buy replacement keycap sets. http://www.ebay.com/itm/Black-Doubleshot-Translucent-ABS-Backlit-104-KeyCap-for-Cherry-MX-Keyboard-/281920871175?hash=item41a3cb1b07:g:PqMAAOSwa-dWqROk

New faster switch? Are they gonna milk with this "tech" now? Why not just make straight "fastest" with instant register point at 0,1mm.

Because membrane and mechanical keys will travel such small distance even when you use very little pressure. (Like putting your fingers on wasd in preparation.) But I expect they'll make one more step to 1mm trigger in time. Anyway, faster response is welcome. I would prefer if it was paired with low travel (low profile) mechanical keys. And as stated above, used Font really is ugly and would get on my nerves soon enough.