i don't doubt the B-760 chipset is causing AMD indigestion. across the board(s) there's a $20-$50 price differential (lower for Intel) for essentially the same model B760 as B650 boards. this is despite Intel raising the (manufacturer's) price on the B 760 chipset itself. this may be the weakest point of having TSMC make the chipsets as well as CPU - they get bundled in the same price increase @ the fab. i also wonder about this for Nvidia as well. even though Lovelace is the highest yield Nvidia GPU ever made the majority of that yield increase is down to node shrink and not uArch as they're still massively monolithic which is inherently lower yield so each unit will have a higher cost than a physically smaller die at the same node (i.e. AMD etc...) even though i suspect most of Nvidia's issues are self-created this is a real possibility